League of Legends
Business Profile
Core Value Proposition
League of Legends provides a free-to-play 5v5 MOBA where teams battle to destroy the enemy Nexus.
Target Customer
Competitive gamers who enjoy online MOBAs, champion-based gameplay, and modes including Summoner's Rift, ARAM, and Teamfight Tactics.
Key Differentiator
Large roster of champions (over 140) with ongoing updates, a free-to-play model, and a multi-mode ecosystem including TFT and skins for customization.
Implementation Timeline
Immediate access upon downloading/starting to play; product is advertised as free-to-play.
Pain Points
- 1Need for a competitive online 5v5 MOBA experience.
- 2Desire for a large champion roster and customization options.
- 3Preference for multiple play modes and ongoing content updates.
Key Features
- 15v5 MOBA gameplay where teams battle to destroy the Nexus.
- 2Over 140 champions to choose from.
- 3Multiple ways to play: Summoner's Rift, ARAM, Teamfight Tactics.
- 4Skins to customize champion appearances.
- 5Free-to-play access.
Target Customer Industries
Competitive Advantages
- 1No upfront cost: Free-to-play.
- 2Large, diverse champion roster with ongoing updates.
- 3Multiple game modes and cross-title ecosystem with Teamfight Tactics.
- 4Regular updates and cosmetic customization through skins.
Key Benefits
Additional Product Information
Product Description
A team-based 5v5 MOBA where teams battle to destroy the enemy Nexus; features over 140 champions, skins, and multiple modes; free-to-play.
Target Market
Players seeking competitive online MOBA experiences and fans of League of Legends and Teamfight Tactics.
Unique Value Proposition
Free-to-play, expansive champion roster, and a multi-mode ecosystem spanning LoL and TFT with ongoing content and visual customization.
Technical Requirements
Not specified in content.
Pricing Model
Free-to-play
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