Learn the Web

Business Profile

Core Value Proposition

Learn the Web provides a complete and logical web development series of tutorials and videos for graphic designers.

Target Customer

Graphic designers; educators/teachers (including professors); educational institutions and instructors delivering web development curricula.

Key Differentiator

Open-source/open-curriculum web development program freely available for teachers to fork, modify and improve; structured, curated, and evolving curriculum designed to take learners from basic HTML/CSS to complex multi-screen interactive websites.

Implementation Timeline

Core courses run for 15 weeks each; value and learning outcomes are delivered over the 15-week term; Markbot provides immediate feedback during the course.

Pain Points

1Too many tutorials online and difficulty determining which are up-to-date
2Unclear or unfocused learning path for web development tailored to graphic designers
3Lack of a freely adaptable curriculum that teachers can fork for their programs

Key Features

1Structured, curated learning path with numbered courses
2Video tutorials, activities, quizzes, exercises, and labs
3Open curriculum freely available for teachers to fork and modify
4Markbot: instant feedback and marking tool (downloadable for MacOS and Windows)
5Instructor/creator: Thomas J. Bradley, a web development professor

Target Customer Industries

Decision Makers

1Professor
2Teacher
3Instructor

Client Results

1Learners acquire HTML, CSS, semantics, accessibility, and responsive design skills
2Course assessments with defined weights and a passing threshold (80% of playlist duration to pass)
3Use of version control (GitHub) and cloud platforms for hosting and collaboration

Competitive Advantages

1Open-source, freely reusable curriculum for educators
2Structured, curated, and up-to-date learning path
3Automated feedback and assessment framework via Markbot
4Clear licensing for code and content (MIT for code; CC0/CC BY-NC-SA for content)
5Teacher-friendly: curriculum designed to be forked and adapted

Key Benefits

1Clear progression from basic HTML/CSS to advanced, responsive web design

2Open-source curriculum available for modification and reuse

3Automated feedback with Markbot and a structured assessment framework

4Explicit licensing and rights for code and content

Additional Product Information

Product Description

A structured, curated, living guide to web development for graphic designers, comprising tutorials, videos, activities, and assessments; open curriculum for teachers to adopt and adapt.

Target Market

Graphic designers seeking web development skills; educators/teachers seeking a ready-to-use web development curriculum for students; educational institutions

Unique Value Proposition

Free/open, structured web development curriculum designed for teachers to adopt, adapt, and implement in classrooms, with curated content and automated feedback.

Technical Requirements

Markbot marking tool (downloadable for MacOS/Windows); GitHub for version control; cloud platforms for hosting; web browser for accessing tutorials and videos

Pricing Model

Not specified; curriculum described as freely available for teachers to fork and modify

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