LearnDash LMS Plugin
Business Profile
Core Value Proposition
LearnDash LMS Plugin provides powerful LMS for WordPress with drag-and-drop course builder and advanced management features to create, sell, and teach courses.
Target Customer
Course creators, educators, training organizations, and businesses using WordPress to build and monetize learning.
Key Differentiator
Owns revenue (no earnings cut taken by LearnDash), offers a WordPress-based, out-of-the-box LMS with a drag-and-drop builder, supports multiple monetization models, and provides a hosted hosting option (StellarSites) plus extensive integrations and add-ons.
Implementation Timeline
Users can start building in minutes; LearnDash App pricing indicates launch in as little as 3–4 weeks for app-based onboarding; hosting options provide faster setup by removing installation/maintenance tasks.
Pain Points
- 1Need to create and sell courses within WordPress without heavy coding or custom development.
- 2Managing learners, quizzes, certificates, and progress across courses at scale.
- 3Concerns about hosting, maintenance, security, and performance when running an LMS.
Key Features
- 1Drag-and-drop course builder for multimedia content, quizzes, and assignments
- 2Quizzes & Assessments with question banks, timing, and grading
- 3Drip-Feed Content for structured learning paths
- 4Gamification, badges, certificates, and leaderboards
- 5Advanced reporting and analytics; customizable certificates; integrations with payment gateways, CRMs, email marketing, Zoom, WooCommerce, Zapier
- 6Mobile-friendly, multi-language support, and theme/branding flexibility
Target Customer Industries
Decision Makers
- 1Nursing educator
- 2Education entrepreneur
Client Results
- 1Turned a high-demand legal skill into an online learning business empowering students to launch full-time or side-hustle
- 2From $0 to $1,000 in the first month; approximately 500 new students per year for some users
- 3Educators and entrepreneurs growing from a single license to multiple licenses (e.g., 1 to 10) as their business expands
Competitive Advantages
- 1No revenue share; LearnDash does not take a cut of course earnings
- 2Fully integrated WordPress LMS with drag-and-drop builder and flexible monetization
- 3Hosted StellarSites option providing WordPress hosting with security and backups
- 4Extensive integrations (payments, CRMs, email, Zoom, WooCommerce, Zapier) and add-ons
- 5Mobile-friendly experiences and multi-language support
Key Benefits
Case Studies & Success Stories
Clay Holland – 713 Training
Turned a high-demand legal skill into an online learning business, enabling students to launch full-time or as a side-hustle.
John Wynne
Education entrepreneur who built a thriving test prep business using LearnDash, expanding from traditional materials to online courses.
Health Manifested – Victoria Bagnell
Turned spiritual wellness into a global learning hub with LearnDash.
Brandy Stoffel – Nursing educator
Created AI Gr-Aid, a LearnDash-compatible plugin that grades factual essay questions with AI-powered accuracy.
Additional Product Information
Product Description
A WordPress-based learning management system that enables you to create, sell, and manage online courses with features like drag-and-drop course building, quizzes, certificates, and extensive integrations.
Target Market
Course creators, educators, training organizations, and businesses leveraging WordPress to deliver online learning.
Unique Value Proposition
Own your revenue with a flexible, WordPress-based LMS that combines a powerful course builder, monetization options, robust add-ons, and an optional fully managed hosting alternative (StellarSites).
Technical Requirements
Requires a WordPress site; plugin-based LMS; can be paired with StellarSites hosting; supports popular payment gateways (Stripe, PayPal, WooCommerce).
Pricing Model
USD pricing with multiple tiers: plugin options (1 Site, 10 Sites, Unlimited) and hosted solutions (LearnDash App). Plans offer monthly or annual billing; add-ons and bundles available; 30-day money-back guarantee referenced in bundles. App pricing includes launch-focused features and optional done-for-you setup.
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