LEGO IDEAS
Business Profile
Core Value Proposition
LEGO IDEAS provides the LEGO Ideas platform that lets fans submit ideas to become official LEGO sets and engage with a community through voting, support, challenges, and inspiration.
Target Customer
LEGO fans, hobbyists, families, and creators who want to influence product development and share their designs
Key Differentiator
Public-driven product development where ideas with community support can move toward official LEGO sets, complemented by ongoing challenges, blog updates, and visibility for top builds
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Fans want their ideas to become official LEGO sets
- 2Getting attention and recognition for user-submitted ideas can be challenging
- 3Desire for ongoing inspiration, guidance, and community feedback on designs
Key Features
- 1Submit ideas to become LEGO sets
- 2Support and vote for ideas
- 3Participate in challenges and activities
- 4Explore product ideas, blog content, and updates
- 5Access rules, guidelines, and how-it-works information
Target Customer Industries
Client Results
- 1Some ideas reach 10,000 supporters (10K Club)
- 2Grand Prize and Runner-Up selections announced for LEGO Ideas challenges
- 3Finalists announced for challenges (e.g., Build Your Perfect Vacation)
- 4Licensed product (Willy Wonka & the Chocolate Factory) featured on shelves
Competitive Advantages
- 1Community-driven path to turning ideas into official LEGO sets
- 2Public recognition and visibility for creators via blog posts and challenge results
- 3Regular updates and announcements around challenges and product milestones
Key Benefits
Case Studies & Success Stories
10K Club Interview: Civil Engineering: Types of Bridges - Revisited
Profile of a project that reached 10K supporters, highlighting community engagement and recognition
Grand Prize Selections for A Night to Remember in The Shire
Announcement of the Grand Prize and Runner-Up selections for a LEGO Ideas challenge
Meet the finalists for Build Your Perfect Vacation
Announcement of finalists for a LEGO Ideas challenge involving vacation-themed builds
Willy Wonka & the Chocolate Factory
Featured product on shelves, illustrating a licensed LEGO Ideas outcome
Additional Product Information
Product Description
A community platform where fans can submit product ideas to become LEGO sets, support and vote on ideas, and participate in challenges and activities, with blogs and updates for inspiration.
Target Market
LEGO fans, families, and creators who want to influence LEGO set development and showcase their designs
Unique Value Proposition
LEGO IDEAS uniquely enables fans to influence the official LEGO lineup by submitting ideas that can gain community support and become real sets, complemented by challenges and ongoing content.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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