Lichess

Business Profile

Core Value Proposition

Lichess provides a free online chess platform that is libre, no-ads, and open source, with puzzles, study tools, tournaments, broadcasts, and a community of players.

Target Customer

Global chess players of all levels, plus coaches, teams, clubs, streamers, and fans who want to play, learn, and watch chess online.

Key Differentiator

Free-to-use, advertisement-free, open-source chess server with integrated puzzles, training, tournaments, live broadcasts, and accessibility features.

Implementation Timeline

{"Value is available immediately after signing up; registration is free and allows you to start playing right away.","Blind Mode accessibility features are described as available through the Blind Mode Tutorial."}

Pain Points

1Need a free, ad-free platform for online chess with learning tools and community features.
2Accessibility for screen-reader users requires an optimized interface and keyboard navigation (Blind Mode).
3Desire for an all-in-one platform offering games, puzzles, studies, and broadcasts in one place.

Key Features

1Puzzles and training tools (Puzzles, Puzzle Themes, Puzzle Dashboard, Puzzle Streak, Puzzle Storm, Puzzle Racer).
2Study features, coaches, and learning content (Learn Chess basics, Coaches, Studies).
3Multiple game variants and modes (Standard, Chess960, King of the Hill, Three-check, Antichess, Atomic, Horde, Racing Kings, Crazyhouse).
4Tournaments, arenas, Swiss tournaments, Lichess TV with broadcasts, and streamers.
5Account features: track games, ratings, preferences, and access to tournaments, studies, and team play.

Target Customer Industries

Client Results

1Users can track their games and ratings, and participate in tournaments, studies, and team play.
2Users can watch broadcasts and access a video library and streams.
3Platform provides accessibility features and tools for screen-reader users.

Competitive Advantages

1No ads and free access to a broad feature set.
2Open-source software with transparent source code and community involvement.
3Rich training resources (puzzles, studies) and a wide variety of game variants.
4Accessibility features including Blind Mode for screen-reader users.

Key Benefits

1Free access without ads

2Open-source and community-driven

3Extensive training tools (puzzles, studies)

4Tournaments, arenas, and live broadcasts

5Accessible features (Blind Mode) and screen reader support

Additional Product Information

Product Description

Free online chess platform that is libre, no-ads, open source; offers playing, puzzles, studies, tournaments, broadcasts, teams, and community features.

Target Market

Global chess players, including casual players, learners, coaches, clubs, leagues, streamers, and fans.

Unique Value Proposition

Lichess provides a free, ad-free, open-source chess platform with an integrated suite of learning tools, tournaments, live broadcasts, and accessible features all in one place.

Technical Requirements

{"A modern web browser (e.g., Chrome, Firefox, Safari, Edge) and stable internet connection.","Screen reader accessibility for Blind Mode (NVDA, JAWS, VoiceOver) with keyboard navigation and focus modes.","During sign-up, optional accessibility options for hCaptcha may be used if necessary."}

Pricing Model

{"Registration and use are free.","Donations and Lichess Patron program available."}

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