Life Time
Business Profile
Core Value Proposition
Life Time provides a healthy lifestyle experience by combining athletic country clubs, coworking spaces, residences, and around-the-clock digital access through the Life Time App, including an AI health companion (Lā¢AIā¢C) to personalize guidance and workouts.
Target Customer
{"Health-conscious individuals and families seeking fitness, wellness, and lifestyle services","Prospective and current Life Time members","Businesses seeking corporate wellness partnerships"}
Key Differentiator
An integrated wellness ecosystem that spans physical clubs, living/workspace options, and a digital app with an AI health companion, plus exclusive experiences (e.g., Beach Club) and 24/7 access.
Implementation Timeline
{"Immediate: Lā¢AIā¢C creates dynamic workouts and provides real-time guidance","Instant access to app features and classes upon download","Club access varies by membership level and location"}
Pain Points
- 1Managing access to multiple fitness and lifestyle services across locations can be fragmented
- 2Need for personalized workouts and guidance tailored to goals
- 3Booking, reserving courts, and scheduling classes/appointments can be complex
Key Features
- 1Upscale athletic country clubs with workouts and classes
- 2Life Time App offering around-the-clock digital access with live-streaming and on-demand classes
- 3Lā¢AIā¢C AI health companion for personalized workouts and real-time guidance
- 4Concierge capabilities for booking a class, reserving a court, scheduling appointments, and more
- 5Exclusive experiences and programs (Life Time Events, LifeShop, Beach Club)
Target Customer Industries
Decision Makers
- 1Membership Concierge
- 2Membership Consultant
Client Results
- 1Personalized workout plans and real-time expert guidance
- 2Access to live and on-demand classes, exclusive programs, and events
- 35% back on purchases when using the Life Time app
Competitive Advantages
- 1Integrated ecosystem of clubs, coworking, residences, and digital app
- 2AI-powered personalization through Lā¢AIā¢C
- 3Access to exclusive classes, events, and race experiences
- 4Beach Club experiences and outdoor aquatic options where available
- 524/7 digital access and worldwide membership considerations
Key Benefits
Additional Product Information
Product Description
Life Time is a wellness ecosystem offering upscale athletic clubs, coworking spaces, luxury residences, and a digital app with AI-powered personalized coaching, live-streaming and on-demand workouts, and member experiences.
Target Market
Individuals and families seeking fitness, wellness, and lifestyle services; corporate wellness partners; current and prospective Life Time members
Unique Value Proposition
An integrated wellness ecosystem that combines physical clubs, living/workspace options, and AI-powered personalized coaching in a single platform with exclusive experiences.
Technical Requirements
Apple Watch and other wearable device compatibility for progress tracking; Life Time app available for mobile use
Pricing Model
{"Membership levels and pricing vary by location (dues, fees, and services differ by club)","One-time $10 service fee for an access upgrade","Club access is based on the price point of the chosen membership; current members can view the full list of clubs they can access","Beach Club experiences may require an initiation fee at specific locations"}
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