Life Time

Business Profile

Core Value Proposition

Life Time provides a healthy lifestyle experience by combining athletic country clubs, coworking spaces, residences, and around-the-clock digital access through the Life Time App, including an AI health companion (L•AI•C) to personalize guidance and workouts.

Target Customer

{"Health-conscious individuals and families seeking fitness, wellness, and lifestyle services","Prospective and current Life Time members","Businesses seeking corporate wellness partnerships"}

Key Differentiator

An integrated wellness ecosystem that spans physical clubs, living/workspace options, and a digital app with an AI health companion, plus exclusive experiences (e.g., Beach Club) and 24/7 access.

Implementation Timeline

{"Immediate: L•AI•C creates dynamic workouts and provides real-time guidance","Instant access to app features and classes upon download","Club access varies by membership level and location"}

Pain Points

1Managing access to multiple fitness and lifestyle services across locations can be fragmented
2Need for personalized workouts and guidance tailored to goals
3Booking, reserving courts, and scheduling classes/appointments can be complex

Key Features

1Upscale athletic country clubs with workouts and classes
2Life Time App offering around-the-clock digital access with live-streaming and on-demand classes
3L•AI•C AI health companion for personalized workouts and real-time guidance
4Concierge capabilities for booking a class, reserving a court, scheduling appointments, and more
5Exclusive experiences and programs (Life Time Events, LifeShop, Beach Club)

Target Customer Industries

Decision Makers

1Membership Concierge
2Membership Consultant

Client Results

1Personalized workout plans and real-time expert guidance
2Access to live and on-demand classes, exclusive programs, and events
35% back on purchases when using the Life Time app

Competitive Advantages

1Integrated ecosystem of clubs, coworking, residences, and digital app
2AI-powered personalization through L•AI•C
3Access to exclusive classes, events, and race experiences
4Beach Club experiences and outdoor aquatic options where available
524/7 digital access and worldwide membership considerations

Key Benefits

124/7 digital access to Life Time content and services

2Personalized workouts and real-time guidance via L•AI•C

3Seamless booking, reservations, and scheduling through the app

4Access to exclusive classes, events, and race experiences

5Membership options with access to multiple clubs and digital content

Additional Product Information

Product Description

Life Time is a wellness ecosystem offering upscale athletic clubs, coworking spaces, luxury residences, and a digital app with AI-powered personalized coaching, live-streaming and on-demand workouts, and member experiences.

Target Market

Individuals and families seeking fitness, wellness, and lifestyle services; corporate wellness partners; current and prospective Life Time members

Unique Value Proposition

An integrated wellness ecosystem that combines physical clubs, living/workspace options, and AI-powered personalized coaching in a single platform with exclusive experiences.

Technical Requirements

Apple Watch and other wearable device compatibility for progress tracking; Life Time app available for mobile use

Pricing Model

{"Membership levels and pricing vary by location (dues, fees, and services differ by club)","One-time $10 service fee for an access upgrade","Club access is based on the price point of the chosen membership; current members can view the full list of clubs they can access","Beach Club experiences may require an initiation fee at specific locations"}

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