Business Profile
Living Proof Hair Care provides science-backed formulas that deliver game-changing results for all hair types and textures.
Direct-to-consumer buyers seeking premium, science-driven hair care; professionals and salons (as indicated by New Salon Inquiry and Pro Account options); general shoppers looking for silicone-free, cruelty-free, color-safe products.
A science-driven hair care brand emphasizing proprietary formulations (StyleLab), silicone-free and cruelty-free products, color-safe and safe for chemically treated hair, designed to deliver salon-quality results for all hair types.
Not explicitly specified in content; several claims reference immediate or per-wash effects (e.g., 72-hour hydration, detangling after use).
Based on consumer use study of Perfect hair Day Shampoo + Conditioner; claims 72-hour hydration per wash, keeps hair cleaner and healthier longer, and improves hair texture and quality.
Dry conditioning spray claimed to tame up to 92% of frizz.
Award-winning hair care line with science-backed formulas designed to improve all hair types and textures; products include shampoos, conditioners, dry shampoos, sprays, serums, and treatments. Emphasizes silicone-free, cruelty-free, and color-safe options.
Consumers seeking premium hair care and salons/professionals seeking professional-grade products; shoppers looking for personalized recommendations via the Hair Care Quiz and Pro Account options.
Science-driven, silicone-free, cruelty-free, color-safe hair care that delivers salon-quality results across all hair types and textures.
Silicone-free; Cruelty-free (PETA-certified); Color-safe; Safe for chemically treated hair
Pricing listed for products (USD) with promotions such as free shipping on $50+ orders; free gifts and holiday kits; discount codes and bundle offers during promotions.
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