Local
Business Profile
Core Value Proposition
Local provides a fast, local WordPress development environment with one-click WordPress installation, offline editing capabilities, and integrated deployment and collaboration tools.
Target Customer
WordPress developers and development teams (including freelancers and agencies) who build, test, and share WordPress sites locally.
Key Differentiator
Key differentiators include MagicSync differential deployment, Live Links with persistent, private URLs for client reviews, cloud backups to Google Drive or Dropbox, and the ability to push/pull between Local and hosting partners (Flywheel or WP Engine). It also offers root SSH access, WP-CLI, and hot-swap PHP environments for testing across versions without leaving Local.
Implementation Timeline
Value can be realized immediately after download: one-click WordPress installation and setup, with ongoing access to features like Instant Reload and Live Links as soon as the tool is installed.
Pain Points
- 1Slow or manual setup of local WordPress environments and managing multiple PHP/MySQL configurations.
- 2Difficulty sharing locally-built sites with clients or teammates for review without deploying to staging/production.
- 3Cumbersome deployment and environment testing across different hosts and environments.
Key Features
- 1Automatic WordPress installation with one-click setup and SSL included
- 2Live Links for persistent, shareable URLs to local sites with privacy controls and HTTPS
- 3MagicSync differential deployment for selective file syncing
- 4Cloud Backups to Google Drive or Dropbox
- 5Local Connect with push/pull to hosting providers (Flywheel, WP Engine) for offline editing and go-live
- 6Image Optimizer for offline image compression
- 7One-click admin access, Site Shell & WP-CLI, and multiple PHP environment support (hot-swap)
- 8Instant Reload and test across devices
Target Customer Industries
Client Results
- 1Faster development workflow and faster time-to-launch for WordPress sites
- 2Streamlined offline editing and go-live processes
- 3Easier client reviews and approvals via shareable Live Links
- 4Improved testing consistency across devices and environments
- 5Safer backup and recovery of site projects via Cloud Backups
Competitive Advantages
- 1One-click WordPress installation with SSL
- 2Root SSH access, WP-CLI, and multiple PHP versions (hot-swap) for flexible development
- 3MagicSync differential deployment to minimize unnecessary file transfers
- 4Live Links for persistent, private, HTTPS URLs for client reviews without deploying to production
- 5Cloud Backups and easy export/pull/push between Local and hosting providers (Flywheel, WP Engine)
Key Benefits
Additional Product Information
Product Description
Local is a local WordPress development tool that automate WordPress setup, provides advanced development features, and includes collaboration and deployment tools (Live Links, MagicSync, Cloud Backups).
Target Market
WordPress developers and teams (freelancers, independent developers, and agencies) who need local development, testing, and client-facing previews.
Unique Value Proposition
Local combines a fast local WordPress development environment with powerful deployment, collaboration, and backup features (Live Links, MagicSync, Cloud Backups) and tight integration with hosting partners, enabling rapid development, testing, and client review without leaving the desktop app.
Technical Requirements
Desktop application available for macOS (Intel and Apple Silicon), Windows, and Linux (Debian-based and RPM-based). PHP versions supported include 7.3, 7.4, and 8.0+. Features include SSH access, WP-CLI, Mailpit integration, Xdebug support, and TLS/HTTPS management.
Pricing Model
Local is free to download and use. Live Links (the sharing/test environment feature) is offered with a paid plan starting at $50 per month (per the Live Links page).
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