LOFT
Business Profile
Core Value Proposition
LOFT provides fashionable women's clothing and accessories via LOFT.com and LOFT stores, including petite, tall, and curvy sizing, along with in-house brands (Lou & Grey, Versa) and a loyalty/finance ecosystem.
Target Customer
Women shoppers seeking contemporary fashion, including petite, tall, and curvy sizing options, shopping online or in-store.
Key Differentiator
Integrated loyalty program (styleREWARDS) with exclusive offers and birthday gifts, financing options via LOFT Credit Card and LOFT Mastercard, free shipping on qualifying orders, and in-house brand lines (Lou & Grey, Versa) plus philanthropic initiatives.
Implementation Timeline
Value is realized immediately at checkout; many offers are time-limited with specified end dates in the promotions.
Pain Points
- 1Difficulty finding on-trend clothing across inclusive sizes (Petites, Tall, Curvy).
- 2Managing costs with frequent promotions and shipping charges.
- 3Need for a convenient shopping experience with rewards and payment options.
Key Features
- 1styleREWARDS loyalty program with points, birthday gift, and exclusive access to sales
- 2LOFT Credit Card and LOFT Mastercard with 20% off first purchase when used at sign-up
- 3Free shipping on qualifying orders (e.g., $99+ in the US)
- 4Promotions and discounts (multiple sale events and codes)
- 5In-house brands: Lou & Grey, Versa; other lines such as Haven Well Within and MRKT
Target Customer Industries
Client Results
- 1Immediate savings at checkout from promotions (e.g., percentage-off and sale events)
- 2Loyalty points and birthday gifts through styleREWARDS
- 3Additional savings via financing options and first-purchase discounts
- 4Free shipping on qualifying orders improves total cost feasibility
Competitive Advantages
- 1Size-inclusive options (Petites, Tall, Curvy) and multiple in-house brands
- 2Robust loyalty program with rewards and birthday gifts
- 3Financing options (LOFT Credit Card) plus first-purchase discounts
- 4Free shipping on qualifying orders and frequent promotional events
Key Benefits
Additional Product Information
Product Description
A fashion retailer offering women's clothing and accessories, including Petite, Tall, and Curvy sizing, with in-house brands Lou & Grey and Versa, plus a loyalty program and financing options.
Target Market
Women shoppers in the United States seeking contemporary fashion with inclusive sizing and convenient online/in-store shopping experiences.
Unique Value Proposition
LOFT combines trendy women's apparel with a loyalty program, credit-card-based savings, and free shipping, supported by in-house brands and philanthropic initiatives, to deliver a convenient, value-driven shopping experience.
Technical Requirements
Not specified in content
Pricing Model
Promotional pricing and discounts (percentage-off, sale events), free shipping thresholds, loyalty-based savings, first-purchase discount via LOFT Credit Card, SMS/text offers.
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