Long Island University (LIU)

Business Profile

Core Value Proposition

Long Island University provides a multi-campus higher education experience with undergraduate, graduate, and professional programs across Brooklyn, Post Campus, and regional locations, including programs like Pharmacy, Veterinary Medicine, and the Roc Nation School of Music, Sports & Entertainment.

Target Customer

Prospective undergraduate and graduate students, international students, adult learners seeking continuing education, parents and families, and potential employers seeking educated graduates.

Key Differentiator

LIU offers distinctive elements such as the LIU Global program with study across 8 countries, the Roc Nation School of Music, Sports & Entertainment, and the first Doctor of Pharmacy program in Brooklyn, supported by a large alumni network (285,000+ worldwide).

Implementation Timeline

Not specified in the content; typical admissions and campus tour processes are referenced, but no concrete implementation timeline is provided.

Pain Points

1Navigating tuition, financial aid, and cost of education.
2Choosing between multiple campuses and programs across Brooklyn, Post, and regional locations.
3Understanding admissions processes and obtaining campus-specific information (visits, tours, requirements).

Key Features

1Multiple campuses and programs across Brooklyn, Post Campus, and regional locations.
2Specialized schools including LIU Pharmacy, LIU Veterinary Medicine, and Roc Nation School of Music, Sports & Entertainment.
3LIU Global program offering study experiences in 8 countries.
4Large alumni network (over 285,000 worldwide) and notable industry connections.
5Financial aid offerings (funds amounting to about $100 million awarded annually).
6Athletics (Division I Sharks) and a performing arts center (Tilles Center).
7Extensive online and on-campus resources (myLIU, admissions, financial aid, campus maps, etc.).

Target Customer Industries

Decision Makers

1CEO
2Executive VP
3Chairman and CEO
4Founder & CIO
5Executive VP & CFO
6Managing Director
7President
8President & CFO
9Vice Chairman
10Senior Advisor
11Managing Partner
12CTO
13Owner
14Founder
15President & CEO
16Program Director
17Director of Admissions

Client Results

1285,000+ alumni worldwide, indicating extensive lifelong networks for graduates.
2$100 million in financial aid awarded each year, indicating substantial financial support availability.
3Notable rankings and distinctions (e.g., 'Ranked a College of Distinction' and media coverage) suggesting recognized program quality.
4LIU Global and other program offerings provide diverse, internationally-focused education experiences.

Competitive Advantages

1Distinctive programs and schools (Roc Nation School of Music, Sports & Entertainment; first Brooklyn Doctor of Pharmacy).
2Global opportunities (LIU Global) across 8 countries.
3Extensive financial aid availability and a large, active alumni network.
4Multi-campus structure with a broad set of undergraduate and graduate programs.
5Strong integration of arts, athletics, and research (Tilles Center, Division I athletics).

Key Benefits

1Wide range of programs across multiple disciplines and professional schools.

2Global study opportunities and internationally focused programs.

3Substantial financial aid and a large, active alumni network.

4Access to notable industry connections and opportunities through specialized schools and programs.

5Division I athletics, performing arts, and robust campus life.

Additional Product Information

Product Description

A multi-campus private research university offering undergraduate, graduate, and professional programs across its Brooklyn, Post Campus, and regional locations, including specialized schools such as Pharmacy, Veterinary Medicine, and the Roc Nation School of Music, Sports & Entertainment, along with global study programs and extensive alumni networks.

Target Market

Prospective and current students (undergraduate, graduate, international, and professional), parents, and employers seeking educated graduates, as well as individuals seeking continuing education and professional development.

Unique Value Proposition

LIU combines a broad, multi-campus education with globally oriented programs (LIU Global), industry-connected schools (Roc Nation School, Pharmacy, Veterinary Medicine), and a large alumni network, supported by substantial financial aid and diverse learning experiences.

Technical Requirements

Not specified in the content.

Pricing Model

Not specified; financing and financial aid information is mentioned, but specific pricing details are not provided.

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