Lulus (Lulus.com)

Business Profile

Core Value Proposition

Lulus provides an online fashion shopping experience for women, delivering dresses, tops, shoes and accessories with exclusive styles, frequent new items, and bridal collections.

Target Customer

Women shoppers seeking dresses, tops, shoes and accessories, including bridal customers, wedding guests and event-goers.

Key Differentiator

Curated collections with exclusive styles and daily new items, plus specialized services (Bridal Concierge, Love Rewards) and value-added shipping promotions.

Implementation Timeline

Value can be realized immediately at checkout through free shipping promotions, daily new items, and loyalty/discount programs; bridal services add value for wedding-related purchases.

Pain Points

1Sizing and fit confidence for online dresses (supported by Chat with a Fit Expert).
2Shipping costs and delivery timelines (addressed by free shipping offers and 3-day shipping on orders $125+).
3Wedding/bridal attire needs and coordination (addressed by the Bridal Shop and Bridal Concierge).

Key Features

1Free US Standard Shipping
2Free 3-Day Shipping on Orders $125+
3Bridal Shop with Weddings-focused dresses (bridal, bridesmaids, wedding guest)
4Bridal Concierge
5Chat with a Fit Expert
6Love Rewards loyalty program
7Gift Cards
8Promotions and discounts (Student Discount, Healthcare Discount, Military Discount)
9Newsletter sign-up discounts (15% off via text)

Target Customer Industries

Client Results

1Not specified in the provided content

Competitive Advantages

1Prominent free shipping offers and speed options (including 3-day shipping on orders $125+).
2Loyalty program (Love Rewards) and marketing incentives (text sign-up discounts).
3Bridal Concierge and dedicated Fit Expert support for sizing and wedding-related needs.
4Wide assortment of exclusive styles with frequent new arrivals.

Key Benefits

1Exclusive styles with daily new items

2Free shipping options and expedited shipping on qualifying orders

3Bridal-focused collections and concierge services

4Fit expert support and easy returns/exchanges

5Loyalty rewards and multiple discount programs

Additional Product Information

Product Description

Online fashion retailer offering dresses, tops, shoes, and accessories, with special bridal collections and services (Bridal Shop, Bridal Concierge), along with shipping promotions, loyalty rewards, and discounts.

Target Market

Women shoppers seeking fashion apparel and accessories, including bridal customers and wedding-related buyers.

Unique Value Proposition

Curated, exclusive-fashion selections with frequent new items, specialized bridal services, and strong value propositions (free shipping, loyalty rewards, and expert fit guidance).

Technical Requirements

Not specified in the provided content.

Pricing Model

Prices vary by item; promotions include free shipping offers, 15% off via text signup, Love Rewards, student/military/healthcare discounts, gift cards, and ongoing sales.

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