Lulus (Lulus.com)
Business Profile
Core Value Proposition
Lulus provides an online fashion shopping experience for women, delivering dresses, tops, shoes and accessories with exclusive styles, frequent new items, and bridal collections.
Target Customer
Women shoppers seeking dresses, tops, shoes and accessories, including bridal customers, wedding guests and event-goers.
Key Differentiator
Curated collections with exclusive styles and daily new items, plus specialized services (Bridal Concierge, Love Rewards) and value-added shipping promotions.
Implementation Timeline
Value can be realized immediately at checkout through free shipping promotions, daily new items, and loyalty/discount programs; bridal services add value for wedding-related purchases.
Pain Points
- 1Sizing and fit confidence for online dresses (supported by Chat with a Fit Expert).
- 2Shipping costs and delivery timelines (addressed by free shipping offers and 3-day shipping on orders $125+).
- 3Wedding/bridal attire needs and coordination (addressed by the Bridal Shop and Bridal Concierge).
Key Features
- 1Free US Standard Shipping
- 2Free 3-Day Shipping on Orders $125+
- 3Bridal Shop with Weddings-focused dresses (bridal, bridesmaids, wedding guest)
- 4Bridal Concierge
- 5Chat with a Fit Expert
- 6Love Rewards loyalty program
- 7Gift Cards
- 8Promotions and discounts (Student Discount, Healthcare Discount, Military Discount)
- 9Newsletter sign-up discounts (15% off via text)
Target Customer Industries
Client Results
- 1Not specified in the provided content
Competitive Advantages
- 1Prominent free shipping offers and speed options (including 3-day shipping on orders $125+).
- 2Loyalty program (Love Rewards) and marketing incentives (text sign-up discounts).
- 3Bridal Concierge and dedicated Fit Expert support for sizing and wedding-related needs.
- 4Wide assortment of exclusive styles with frequent new arrivals.
Key Benefits
Additional Product Information
Product Description
Online fashion retailer offering dresses, tops, shoes, and accessories, with special bridal collections and services (Bridal Shop, Bridal Concierge), along with shipping promotions, loyalty rewards, and discounts.
Target Market
Women shoppers seeking fashion apparel and accessories, including bridal customers and wedding-related buyers.
Unique Value Proposition
Curated, exclusive-fashion selections with frequent new items, specialized bridal services, and strong value propositions (free shipping, loyalty rewards, and expert fit guidance).
Technical Requirements
Not specified in the provided content.
Pricing Model
Prices vary by item; promotions include free shipping offers, 15% off via text signup, Love Rewards, student/military/healthcare discounts, gift cards, and ongoing sales.
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