Luno
Business Profile
Core Value Proposition
Luno provides a simple, secure crypto investing and trading platform that enables individuals, professional traders and institutions to buy, trade, and store Bitcoin, Ethereum and other cryptocurrencies.
Target Customer
Individuals, professional traders, and institutions seeking crypto investing/trading solutions
Key Differentiator
Combines a simple, intuitive app experience with strong security, 24/7 support, and crypto-native solutions for institutions and professional traders, plus staking rewards and professional trading tools
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Complexity of investing in crypto due to fragmented tools and interfaces
- 2Security concerns around storing and transacting crypto
- 3Need for reliable, 24/7 support and professional-grade trading capabilities
Key Features
- 1Buy, trade and store cryptocurrencies securely
- 224/7 expert support and guided assistance (Toshi chatbot mentioned)
- 3Real-time market tracking and price information
- 4Access to a range of cryptocurrencies, staking with rewards, and bundles
- 5Professional trading tools with deep liquidity and advanced order types
Target Customer Industries
Client Results
- 1Users can invest and manage crypto portfolios simply and securely
- 2Customers join a global base (15+ million customers across 40+ countries)
- 3Secure storage and confidence in asset custody
Competitive Advantages
- 1Simplicity as standard with an intuitive app experience
- 2Security as a priority with multiple layers of protection
- 324/7 support with experts available to answer questions
- 4Crypto-native solutions for institutions and professional traders
- 5Staking rewards and bundles for diversified investment
Key Benefits
Case Studies & Success Stories
Customer testimonial: Mike
"What you see is what you get. I truly feel like my funds are safe with Luno."
Customer testimonial: Que
"A must-have app. Simple, straight forward and secure."
Customer testimonial: Barns
"An app that is safe, easy to use and makes investing simple."
Additional Product Information
Product Description
Crypto exchange and wallet app enabling individuals, professional traders and institutions to buy, trade, earn staking, and manage crypto portfolios securely.
Target Market
Individuals, professional traders, and institutions seeking crypto investing/trading solutions
Unique Value Proposition
A simple, secure crypto investing and trading platform with 24/7 support, offering crypto-native solutions for institutions and professional traders
Technical Requirements
Not specified in the provided content; API is mentioned in the site navigation but no technical requirements are described
Pricing Model
Not specified in the provided content; a 'Fees' section is listed in the site footer but no details are given
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