LUSH Fresh Handmade Cosmetics
Business Profile
Core Value Proposition
LUSH Fresh Handmade Cosmetics provides handmade cosmetics that are 100% vegetarian and cruelty-free, aiming to revolutionize cosmetics and leave the world lusher.
Target Customer
General cosmetics consumers in the UK/EU seeking handmade, vegetarian, cruelty-free products; gift shoppers; bath-and-body enthusiasts.
Key Differentiator
Inventors of the bath bomb and the home of bath art; handmade in the United Kingdom; 100% vegetarian; cruelty-free; ethical buying; anti-animal testing stance.
Implementation Timeline
Not specified
Pain Points
- 1Desire for ethical, vegetarian and cruelty-free cosmetics
- 2Preference for handmade, artisan bath and skincare products
- 3Need for transparent, ethically produced beauty products
Key Features
- 1Product categories include bath bombs, skincare, hair care, shower products, body care, makeup, bubble baths, handmade soaps, spa treatments, fragrances
- 2100% vegetarian
- 3Cruelty-free
- 4Handmade with love
- 5Ethical buying / anti-animal testing
- 6Lush Club, newsletter sign-up and gift options
Target Customer Industries
Competitive Advantages
- 1Pioneers of the bath bomb and bath art
- 2100% vegetarian and cruelty-free
- 3Handmade in the United Kingdom
- 4Ethical policies and anti-animal testing stance
Key Benefits
Additional Product Information
Product Description
Handmade cosmetics and bath products with a focus on vegetarian, cruelty-free ethics and a reputation as pioneers of bath bombs and bath art.
Target Market
UK and EU consumers seeking ethical, handmade cosmetics; shoppers looking for bath products and gifts
Unique Value Proposition
Handmade, 100% vegetarian cosmetics from a brand famous for inventing the bath bomb and promoting cruelty-free, ethical beauty
Pricing Model
Not specified; offers free standard shipping on orders over £50
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