LUSH Fresh Handmade Cosmetics

Business Profile

Core Value Proposition

LUSH Fresh Handmade Cosmetics provides handmade cosmetics that are 100% vegetarian and cruelty-free, aiming to revolutionize cosmetics and leave the world lusher.

Target Customer

General cosmetics consumers in the UK/EU seeking handmade, vegetarian, cruelty-free products; gift shoppers; bath-and-body enthusiasts.

Key Differentiator

Inventors of the bath bomb and the home of bath art; handmade in the United Kingdom; 100% vegetarian; cruelty-free; ethical buying; anti-animal testing stance.

Implementation Timeline

Not specified

Pain Points

1Desire for ethical, vegetarian and cruelty-free cosmetics
2Preference for handmade, artisan bath and skincare products
3Need for transparent, ethically produced beauty products

Key Features

1Product categories include bath bombs, skincare, hair care, shower products, body care, makeup, bubble baths, handmade soaps, spa treatments, fragrances
2100% vegetarian
3Cruelty-free
4Handmade with love
5Ethical buying / anti-animal testing
6Lush Club, newsletter sign-up and gift options

Target Customer Industries

Competitive Advantages

1Pioneers of the bath bomb and bath art
2100% vegetarian and cruelty-free
3Handmade in the United Kingdom
4Ethical policies and anti-animal testing stance

Key Benefits

1Cruelty-free

2Vegetarian

3Handmade with love

4Ethical buying

5Wide range of product categories

Additional Product Information

Product Description

Handmade cosmetics and bath products with a focus on vegetarian, cruelty-free ethics and a reputation as pioneers of bath bombs and bath art.

Target Market

UK and EU consumers seeking ethical, handmade cosmetics; shoppers looking for bath products and gifts

Unique Value Proposition

Handmade, 100% vegetarian cosmetics from a brand famous for inventing the bath bomb and promoting cruelty-free, ethical beauty

Pricing Model

Not specified; offers free standard shipping on orders over £50

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