Lyst
Business Profile
Core Value Proposition
Lyst provides a centralized fashion shopping platform that delivers access to 27,000 brands and stores in one place.
Target Customer
Global fashion shoppers; consumers seeking brand variety, curated shopping experiences, and inspiration; fashion brands and retailers looking to reach a large audience.
Key Differentiator
Large, centralized marketplace combining broad brand/offering access (27k+ brands/stores) with editorial content, fashion week coverage, and shopping tools (My Lyst, alerts, guides, Lyst Index).
Implementation Timeline
Immediate online access with real-time browsing, shopping, and purchasing capabilities
Pain Points
- 1Difficulty finding a wide range of brands and products in a single place
- 2Desire for curated fashion inspiration and trending items
- 3Need to compare items across multiple brands quickly and efficiently
Key Features
- 1Catalog of 27,000 brands and stores across clothing, shoes, bags, jewelry, and more
- 2Wishlist, alerts, and My Lyst account for personalization
- 3Editorial content, guides, and fashion week coverage (The Fashion Week Agenda, editor’s picks)
- 4The Lyst Index and shopping guides
- 5New arrivals and sale sections across categories
Target Customer Industries
Client Results
- 1Increased exposure for brands and retailers to a large shopper audience
- 2Unified platform for discovery and purchase across multiple brands
- 3Access to editorial content and trend insights to drive engagement and conversion
Competitive Advantages
- 1Largest multi-brand fashion marketplace in one place
- 2Curated shopping experience with editorial content and trend coverage
- 3Integrated tools (wishlist, alerts, Lyst Index) to personalize and inform purchases
- 4Global reach with a wide brand/product catalog
Key Benefits
Additional Product Information
Product Description
A global online fashion marketplace connecting shoppers with 27,000 brands and stores, offering curated content, shopping tools, and editorial coverage.
Target Market
Global fashion consumers and fashion brands/retailers seeking broad reach and curated shopping experiences
Unique Value Proposition
Lyst is the definitive fashion destination that aggregates a vast network of brands and stores in one place, enriching the shopping experience with editorial guidance, trend coverage, and data-driven insights (Lyst Index).
Technical Requirements
Not specified in the content
Pricing Model
Not specified in the content
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