M: Suite

Business Profile

Core Value Proposition

Mindtools provides leadership and management learning solutions; it delivers tools, resources and expert support to help managers build confidence, resilience and leadership skills, close skills gaps, and drive organizational performance.

Target Customer

Organizations (L&D teams, HR departments) and individuals (managers and aspiring leaders).

Key Differentiator

M: Suite – a robust collection of tools to elevate management performance, combined with bespoke Custom Learning Design and evidence-based thought leadership; 30 years of experience, 24 million users across 160 countries, and 500+ custom projects.

Implementation Timeline

Fast-turnaround builds in as little as 5 weeks; larger programs typically 12–18 weeks.

Pain Points

1Close managerial skills gaps and develop leadership capabilities
2Low engagement and relevance of generic training content
3Complexity and fragmentation of learning programs across organizations

Key Features

1M: Suite framework with Diagnose, Start Smart, Accelerate, Evolve (identify/evaluate/celebrate; bridge gaps; continuous learning)
2Custom Learning Design and rapid production (courses, videos, workshops) tailored to brand and goals
3Co-Creator, Change Engine, Transformation Partner service models for scalable, governance-driven programs
4Off-the-Shelf eLearning, Manager Skills Assessment, Manager Skill Builder, Workshops, AI Conversations
5Content hub, thought leadership, research reports, client stories and newsletters

Target Customer Industries

Decision Makers

1Senior Manager, Global DEI (Burberry)
2Senior Director of Performance Learning and Education (UMass Memorial)
3CEO (Shabnam Shahani)

Client Results

112% uplift in leadership capability for the South Western Railway LEAP program
2Virgin Trains: platform enabled over 3,500 employees to access bite-sized learning and leadership development
3Burberry: DEI program reached a high level of engagement and alignment with brand values; caregiver-focused program noted in client stories

Competitive Advantages

1Brand- and goal-aligned, bespoke learning versus generic off-the-shelf content
2Rapid production and branding of learning materials (weeks, not months)
3End-to-end management with governance, data-driven insight and measurement
4Award-winning Learning Experience Designers; global delivery
5Evidence-based content backed by rigorous research and client outcomes

Key Benefits

1Close leadership skills gaps

2Increase leadership capability and confidence

3Improve engagement and adoption of learning

4Drive measurable business impact and talent retention

5Scale leadership development across organizations

Case Studies & Success Stories

The Co-creator (Burberry)

Case #1

Multi-award-nominated eLearning for Burberry; personalised, self-directed learning empowering global staff to build essential soft skills and align with the brand.

The Change Engine (Virgin Trains)

Case #2

Delivered bite-sized digital learning for over 3,500 employees; improved leadership and customer service capabilities and supported a consistent learning culture.

The Transformation Partner (South Western Railway)

Case #3

LEAP (Leading Excellence & Performance) blended learning program; boosted leadership capability by 12%.

Additional Product Information

Product Description

A robust collection of tools to elevate management performance, including diagnostic and progression modules (Identify/Evaluate/Celebrate; Start Smart; Accelerate; Evolve) plus Manager Skills Assessment, Manager Skill Builder, Workshops, AI Conversations, Off-the-Shelf eLearning, and Custom Learning Design.

Target Market

Private, public, and non-profit organizations; organizations seeking to upskill managers and leaders; individuals via trial offers.

Unique Value Proposition

Mindtools combines the ready-to-use M: Suite with bespoke Custom Learning Design, underpinned by nearly 30 years of experience, 24 million users across 160 countries, and 500+ custom projects, plus ongoing thought leadership.

Technical Requirements

{"Ask M: Coach is available as a mobile app","Some Mindtools features (e.g., site search) require JavaScript in the browser"}

Pricing Model

{"Free 7-day trial available for individuals; detailed pricing not disclosed in the content"}

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