MAC Cosmetics (Make-Up Art Cosmetics) brand and online store
Business Profile
Core Value Proposition
MAC (Make-Up Art Cosmetics) provides cosmetics and beauty products, pro services, and an integrated loyalty program to help consumers express creativity and access expert artist guidance.
Target Customer
Beauty consumers and makeup enthusiasts; professional makeup artists (MAC Pro); students and teachers eligible for discounts; loyalty program members.
Key Differentiator
Combination of pro makeup artist support (MAC Artist, live chat, in-store appointments), shade finders and virtual try-on tools, and a robust loyalty program (MAC Lover Rewards) plus exclusive promotions.
Implementation Timeline
{"Place order prior to 3:00 PM EST for same-day processing","Processing may take 1-3 business days","Upgrade shipping options available: 2nd Day, Overnight"}
Pain Points
- 1Finding the right shade across many products (Foundation Finder, Shade Finder)
- 2Access to expert makeup advice and services (live chat with an artist, in-store appointments)
- 3Managing shipping costs and returns while shopping online
Key Features
- 1Free standard shipping on $50+ orders
- 2Free returns on all orders
- 3MAC Lover Rewards loyalty program with Bronze/Silver/Gold levels
- 4Online tools: Shade Finder, Foundation Finder, Virtual Try-On
- 5Live chat with a MAC Artist and in-store makeup services
Target Customer Industries
Decision Makers
- 1MAC Artist
Client Results
- 1Not explicitly quantified in content
Competitive Advantages
- 1Brand strength and professional artistry backing
- 2Pro membership and loyalty rewards
- 3Comprehensive shade matching tools and personalized support
- 4Customer-friendly shipping/returns and samples
Key Benefits
Additional Product Information
Product Description
Global beauty brand offering cosmetics, skincare, fragrance, pro membership and services, and online shopping with artist guidance and loyalty rewards.
Target Market
Beauty consumers, makeup enthusiasts, professional makeup artists, students and teachers seeking discounts; US and global online shoppers
Unique Value Proposition
Iconic cosmetics supported by professional makeup artists, advanced shade matching tools, and a loyalty program, plus easy online shopping with returns and samples
Technical Requirements
Online shade and try-on tools require a modern web browser; site advises upgrading outdated browsers; internet connection required for shopping
Pricing Model
Free standard shipping on $50+ orders; Free returns on all orders; expedited shipping options (2nd Day for $5, Overnight for $10); promotional offers (e.g., 30% off sale); loyalty discounts
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