Macquarie University
Business Profile
Core Value Proposition
Macquarie University provides tertiary education and research opportunities and is positioned in the top 1% of universities worldwide to help students and researchers multiply their potential.
Target Customer
Prospective and current students; staff; alumni; researchers; partners and industry collaborators
Key Differentiator
Ranked in the top 1% of universities globally; active research with impact and strong industry collaboration opportunities; recognition of researchers (2025 Young Tall Poppy winners); dedicated resources like the Lighthouse and extensive research centres
Implementation Timeline
Applications are currently open (Session 1); information and events such as PG Health Info Evening are available; value is realized from enrollment and participation in programs over time
Pain Points
- 1Need for information on scholarships and funding options
- 2Need for clear entry pathways and admission support
- 3Need for access to higher degree research opportunities and industry collaborations
Key Features
- 1Wide range of study areas including Business, Education, Engineering, Law, Science, Medicine and health, Arts and social sciences, Information technologies, Languages and linguistics, Media, communications and creative arts, Psychology and cognitive science, Security, intelligence and criminology
- 2Application and enrollment resources: How to apply, Scholarships, Entry pathways, Higher degree research
- 3Postgraduate information events such as PG Health Info Evening
- 4Research-focused resources: Find a researcher; view research centres, groups and facilities; explore research expertise
- 5Partnership opportunities: Partner with Macquarie; see industry and business collaboration opportunities; support the University
Target Customer Industries
Client Results
- 1Recognition of research excellence and community engagement (e.g., 2025 Young Tall Poppy winners)
- 2Research with impact
- 3Access to scholarships and structured pathways for study and research
Competitive Advantages
- 1Global ranking indicating top 1% of universities worldwide
- 2Active research ecosystem with researchers, centres, groups, and facilities
- 3Opportunities for industry and business collaboration
- 4Public recognition of researchers (e.g., Young Tall Poppy winners) demonstrating excellence and community engagement
- 5Access to dedicated research facilities and information sessions
Key Benefits
Case Studies & Success Stories
2025 Young Tall Poppy winners from Macquarie University
Three Macquarie University scientists were named 2025 Young Tall Poppy winners, recognizing their research excellence and community engagement across NSW and the Northern Territory
Additional Product Information
Product Description
A university offering undergraduate and postgraduate programs across disciplines with extensive research activity and industry partnerships.
Target Market
Prospective students, current students, researchers, faculty, alumni, and industry partners
Unique Value Proposition
Top 1% global ranking combined with extensive research activity, strong industry collaboration opportunities, and recognized researchers
Technical Requirements
Not specified
Pricing Model
Not disclosed
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