Madewell

Business Profile

Core Value Proposition

Madewell provides jeans, clothing, shoes and bags for women and men, along with Insider loyalty discounts and styling services.

Target Customer

Women and men shoppers who shop online or in-store, including Madewell Insiders seeking new denim and wardrobe staples, primarily in the United States.

Key Differentiator

Five-fit denim system (FIND YOUR FIT) complemented by Denim Atelier styling, in-store and virtual styling, and an Insider loyalty program with exclusive discounts and early access across online and offline channels.

Implementation Timeline

Instant benefits upon joining Madewell Insider (discounts and access); styling sessions and app features are readily accessible, with scheduling options for in-store and virtual styling.

Pain Points

1Difficulty finding denim that fits well across different body types.
2Desire for curated style inspiration and effortless wardrobe updates.
3Need for savings and exclusive access to discounts on apparel and accessories.

Key Features

1FIND YOUR FIT: Five denim cuts with distinct personalities.
2Madewell Insider program offering sitewide discounts (e.g., 30% off sitewide; extra 40% off sale; 25% off everything for insiders).
3Denim Atelier by Madewell: one-on-one styling with experts.
4In-store stylists and Virtual Stylist services for personalized assistance.
5Madewell App with early access, exclusive Insider offers and product discovery.

Target Customer Industries

Client Results

1Improved denim fit and wardrobe decisions through Find Your Fit and Denim Atelier.
2Immediate savings and exclusive offers for Insiders.
3Access to personalized styling and seamless online–offline shopping experiences.

Competitive Advantages

1Distinct Five-fit denim system tailored to different fits.
2Strong insider loyalty program with substantial discounts.
3Personalized styling via Denim Atelier and in-store/virtual stylists.
4Omnichannel experience (in-store and online) with app engagement.

Key Benefits

1Better denim fit through a structured five-cut approach.

2Significant savings via Insider discounts and exclusive offers.

3Personalized styling and expert guidance.

4Convenient omnichannel shopping with mobile app access.

Additional Product Information

Product Description

Madewell offers jeans, clothing, shoes and bags for women and men, with a focus on denim, a loyalty program (Madewell Insider), and styling services (Denim Atelier, in-store/virtual stylists).

Target Market

United States-based consumers seeking casual, stylish wardrobe staples and denim, including online and in-store shoppers.

Unique Value Proposition

A denim-first brand experience (Find Your Fit with five cuts) paired with expert styling (Denim Atelier) and a deep discount loyalty program (Insider) across omni-channel retail.

Technical Requirements

Not specified in the content.

Pricing Model

Discount-based pricing through the Madewell Insider program: 30% off sitewide for insiders, extra 40% off sale, and 25% off everything for insiders (as indicated in the content).

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