Magazine Luiza (Magalu) e-commerce & retail platform

Business Profile

Core Value Proposition

Magazine Luiza provides a wide range of products with exclusive online pricing and integrated services (Cartão Luiza, Magalu Seguros, Luizacred) for Brazilian shoppers.

Target Customer

Brazilian consumers seeking online and omnichannel shopping across categories; also potential sellers who can list products on Magalu (Vender no Magalu).

Key Differentiator

Exclusive internet pricing for online purchases, a broad product catalog across departments, and integrated financial/insurance services plus partner brands.

Implementation Timeline

Immediate value upon visiting and purchasing online; app available for download.

Pain Points

1Difficulty finding a single platform offering diverse products with exclusive online pricing.
2Need for financing or insurance options integrated with shopping.
3Desire for convenient access via web, chat, or phone.

Key Features

1Online storefront and mobile app with extensive product categories (e.g., Celulares, TV & Vídeo, Eletrodomésticos, Móveis, Informática).
2Offers of the day and deals, and multiple payment options.
3Multiple brands and partners (Netshoes, Epoca Cosméticos, KaBuM!, AliExpress).
4Financing and credit services via Luizacred.
5Insurance and other services (Cartão Luiza, Magalu Seguros, Vender no Magalu).

Target Customer Industries

Client Results

1Access to exclusive online pricing and deals.
2Convenient shopping across categories via online or app.
3Integrated financing and insurance options.

Competitive Advantages

1One-stop shop with a broad product range across multiple departments.
2Exclusive pricing for online purchases.
3Integrated financial services (Cartão Luiza, Luizacred) and insurance options.
4Mobile app and chat/phone shopping options.
5Brand trust with partnerships and content resources (Blog da Lu).

Key Benefits

1Wide product assortment across major categories.

2Exclusive online pricing.

3Multiple payment and financing options.

4Convenient access via website and mobile app.

5Insurance and seller services (Cartão Luiza, Magalu Seguros, Vender no Magalu).

Additional Product Information

Product Description

Magazine Luiza is a Brazilian retailer offering a wide range of products including furniture, electronics, appliances, informática, and more, with an online storefront, mobile app, exclusive online pricing, and integrated services such as financing and insurance.

Target Market

Brazilian consumers seeking online and omnichannel shopping across multiple departments; potential sellers looking to list products on Magalu.

Unique Value Proposition

A single, trusted marketplace combining vast product categories, exclusive internet pricing, and integrated financial and insurance services, backed by strong brand partnerships.

Technical Requirements

Internet access; Magazine Luiza website and mobile app available.

Pricing Model

Prices and payment conditions are exclusive for online purchases; online prices may vary from in-store prices.

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