Magazine Luiza (Magalu) e-commerce & retail platform
Business Profile
Core Value Proposition
Magazine Luiza provides a wide range of products with exclusive online pricing and integrated services (Cartão Luiza, Magalu Seguros, Luizacred) for Brazilian shoppers.
Target Customer
Brazilian consumers seeking online and omnichannel shopping across categories; also potential sellers who can list products on Magalu (Vender no Magalu).
Key Differentiator
Exclusive internet pricing for online purchases, a broad product catalog across departments, and integrated financial/insurance services plus partner brands.
Implementation Timeline
Immediate value upon visiting and purchasing online; app available for download.
Pain Points
- 1Difficulty finding a single platform offering diverse products with exclusive online pricing.
- 2Need for financing or insurance options integrated with shopping.
- 3Desire for convenient access via web, chat, or phone.
Key Features
- 1Online storefront and mobile app with extensive product categories (e.g., Celulares, TV & Vídeo, Eletrodomésticos, Móveis, Informática).
- 2Offers of the day and deals, and multiple payment options.
- 3Multiple brands and partners (Netshoes, Epoca Cosméticos, KaBuM!, AliExpress).
- 4Financing and credit services via Luizacred.
- 5Insurance and other services (Cartão Luiza, Magalu Seguros, Vender no Magalu).
Target Customer Industries
Client Results
- 1Access to exclusive online pricing and deals.
- 2Convenient shopping across categories via online or app.
- 3Integrated financing and insurance options.
Competitive Advantages
- 1One-stop shop with a broad product range across multiple departments.
- 2Exclusive pricing for online purchases.
- 3Integrated financial services (Cartão Luiza, Luizacred) and insurance options.
- 4Mobile app and chat/phone shopping options.
- 5Brand trust with partnerships and content resources (Blog da Lu).
Key Benefits
Additional Product Information
Product Description
Magazine Luiza is a Brazilian retailer offering a wide range of products including furniture, electronics, appliances, informática, and more, with an online storefront, mobile app, exclusive online pricing, and integrated services such as financing and insurance.
Target Market
Brazilian consumers seeking online and omnichannel shopping across multiple departments; potential sellers looking to list products on Magalu.
Unique Value Proposition
A single, trusted marketplace combining vast product categories, exclusive internet pricing, and integrated financial and insurance services, backed by strong brand partnerships.
Technical Requirements
Internet access; Magazine Luiza website and mobile app available.
Pricing Model
Prices and payment conditions are exclusive for online purchases; online prices may vary from in-store prices.
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