Magic: The Gathering

Business Profile

Core Value Proposition

Magic: The Gathering provides news, sets, events, and access to MTG Arena as the official site for Magic: The Gathering.

Target Customer

Magic: The Gathering players and fans (tabletop and digital), retailers and partners looking for product info and distribution.

Key Differentiator

Official, integrated hub that combines physical MTG content with MTG Arena (digital play) and licensed cross-promotions/collaborations (e.g., Avatar, The Hobbit, Final Fantasy, etc.).

Implementation Timeline

Not specified in the content

Pain Points

1Need a single source for MTG news, set releases, and event information.
2Need access to MTG Arena across multiple platforms to play digitally.
3Need to locate retailers or purchase options for MTG products.

Key Features

1News and announcements, behind-the-scenes content, and card previews.
2MTG Arena and SpellTable, plus learning resources (Learn to Play, Magic Academy).
3Store locator and links to retailers (e.g., Amazon, TCGPlayer, Best Buy) for product availability.
4Card set archives, product guides, and formats information.
5Licensed collaborations and cross-promotions (Avatar: The Last Airbender, The Hobbit, FINAL FANTASY, etc.).

Target Customer Industries

Competitive Advantages

1Official source and hub for MTG information and activities
2Integrated digital platform (MTG Arena) available on PC, Mac, Android, and iOS
3Access to diverse product lines and licensed collaborations
4Retailer and purchasing options via store locator and partner marketplaces

Key Benefits

1Stay updated with the latest MTG news, sets, and events

2Access MTG Arena on PC, Mac, Android, and iOS

3Find retailers and purchase options through store locator and partners

4Learn to play and access product guides and resources

5Engage with events and competitive play (Pro Tour, MagicCon, etc.)

Additional Product Information

Product Description

Official site for MTG news, sets, events, and MTG Arena; provides resources, product information, learning guides, and store/distribution access.

Target Market

MTG players (tabletop and digital), fans, and retailers/partner distributors

Unique Value Proposition

One-stop, official hub that combines news, sets, events, and a digital playing platform (MTG Arena) with licensed cross-promotions and retailer integration.

Technical Requirements

MTG Arena available on PC, Mac, Android, and iOS

Pricing Model

Not specified in the content

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