Magic: The Gathering
Business Profile
Core Value Proposition
Magic: The Gathering provides news, sets, events, and access to MTG Arena as the official site for Magic: The Gathering.
Target Customer
Magic: The Gathering players and fans (tabletop and digital), retailers and partners looking for product info and distribution.
Key Differentiator
Official, integrated hub that combines physical MTG content with MTG Arena (digital play) and licensed cross-promotions/collaborations (e.g., Avatar, The Hobbit, Final Fantasy, etc.).
Implementation Timeline
Not specified in the content
Pain Points
- 1Need a single source for MTG news, set releases, and event information.
- 2Need access to MTG Arena across multiple platforms to play digitally.
- 3Need to locate retailers or purchase options for MTG products.
Key Features
- 1News and announcements, behind-the-scenes content, and card previews.
- 2MTG Arena and SpellTable, plus learning resources (Learn to Play, Magic Academy).
- 3Store locator and links to retailers (e.g., Amazon, TCGPlayer, Best Buy) for product availability.
- 4Card set archives, product guides, and formats information.
- 5Licensed collaborations and cross-promotions (Avatar: The Last Airbender, The Hobbit, FINAL FANTASY, etc.).
Target Customer Industries
Competitive Advantages
- 1Official source and hub for MTG information and activities
- 2Integrated digital platform (MTG Arena) available on PC, Mac, Android, and iOS
- 3Access to diverse product lines and licensed collaborations
- 4Retailer and purchasing options via store locator and partner marketplaces
Key Benefits
Additional Product Information
Product Description
Official site for MTG news, sets, events, and MTG Arena; provides resources, product information, learning guides, and store/distribution access.
Target Market
MTG players (tabletop and digital), fans, and retailers/partner distributors
Unique Value Proposition
One-stop, official hub that combines news, sets, events, and a digital playing platform (MTG Arena) with licensed cross-promotions and retailer integration.
Technical Requirements
MTG Arena available on PC, Mac, Android, and iOS
Pricing Model
Not specified in the content
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