Mailgun
Business Profile
Core Value Proposition
Mailgun provides Transactional Email APIs to send, receive, and track emails for developers.
Target Customer
Developers, engineering teams, and businesses needing reliable, scalable transactional email delivery and related tools
Key Differentiator
Developer-first platform built by developers for developers, with proven deliverability, real-time validation, preview/testing tools, and an integrated suite for sending, receiving, and analyzing email
Implementation Timeline
Not specified in the content
Pain Points
- 1Achieving reliable inbox delivery and high deliverability at scale
- 2Keeping email lists clean and valid to reduce bounces and invalid addresses
- 3Previewing and testing emails for accessibility and compliance before sending
Key Features
- 1Email API & SMTP for sending, receiving, and tracking emails
- 2Inbound Email Routing
- 3Email Validation API and Email List Validation
- 4Preview and testing/quality assurance (integrations with Email On Acid)
- 5Email Analytics, Email Logs, and reporting
- 6Blocklist Monitoring and Deliverability services
- 7White labeling and Enterprise capabilities
Target Customer Industries
Decision Makers
- 1Vice President of Product
Client Results
- 121% Decreased bounces
- 265% Increased open rates
- 3100% Increased clicks
Competitive Advantages
- 1Developer-centric design and reliability for high-volume sending
- 2Evidence-backed outcomes (case metrics and TEI study)
- 3Real-time validation and testing/QA tools integrated into the workflow
- 4Comprehensive toolset spanning sending, validation, inbound routing, and analytics
Key Benefits
Case Studies & Success Stories
Dribbble case study
Dribbble cites high deliverability and meaningful touchpoints as a result of using Mailgun, emphasizing how deliverability impacts reach and business performance.
Forrester TEI study
A Forrester TEI study exploring potential improvements Mailgun could provide, based on data from interviewed customers.
Additional Product Information
Product Description
Transactional Email API service enabling sending, receiving, testing, and optimizing emails at scale, with validation, analytics, and deliverability tooling.
Target Market
Developers, startups, and businesses seeking reliable, scalable transactional email delivery and related capabilities
Unique Value Proposition
A developer-built, reliable, scalable email platform offering end-to-end delivery, validation, testing, and deliverability insights backed by customer data and TEI research.
Technical Requirements
API and SMTP integration; real-time validation API; SDKs and documentation available
Pricing Model
Free tier available: up to 100 emails per day; full pricing details on the pricing page (not provided in content)
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