MailPoet

Business Profile

Core Value Proposition

MailPoet provides a WordPress-native email marketing solution that lets sites send newsletters, post notifications, and automate marketing for WooCommerce from within WordPress.

Target Customer

WordPress site owners, bloggers, and WooCommerce merchants who want to manage newsletters, post notifications, and automated emails directly in their WordPress dashboard.

Key Differentiator

A fully WordPress-centric, open-source email marketing plugin with built-in deliverability infrastructure, ready-made templates, drag-and-drop editing, and WooCommerce integration.

Implementation Timeline

Designed for quick setup; you can get started in minutes and deploy automated onboarding and update emails to grow your audience.

Pain Points

1Difficulty delivering newsletters and automated emails from a WordPress site without relying on external services
2Emails may fail deliverability or end up in spam
3Time-intensive manual creation and scheduling of newsletters and post notifications

Key Features

1Newsletters and post notification sending from within WordPress
2Automated onboarding email series for new subscribers
3WooCommerce integration and automated ecommerce email capabilities
4Beautiful, customizable templates with drag-and-drop editing
5Deliverability-focused sending infrastructure for WordPress (SMTP for WordPress)

Target Customer Industries

Decision Makers

1Travel blogger

Client Results

1High open rates (40% and higher) for onboarding emails
2Deliveries totaling 30+ million emails per month to inboxes
3Time savings from automation ( newsletters and updates )
4600,000+ websites using MailPoet; 500,000+ users globally

Competitive Advantages

1WordPress-native, open-source solution built specifically for WordPress sites
2In-dashboard templates with drag-and-drop editing; no coding required
3Integrated automation (welcome emails, post updates) and WooCommerce-specific email capabilities
4Reliable deliverability with WordPress-focused sending infrastructure
5Large user base and ongoing support within the WordPress ecosystem

Key Benefits

1Create and send newsletters with in-dashboard templates

2Automate onboarding emails and post notifications

3High deliverability and reliable sending within WordPress

4WooCommerce integration for ecommerce email campaigns

5No need for third-party tooling outside WordPress; open-source and community-driven

Case Studies & Success Stories

Coen – Travel blogger

Case #1

Praises the look and feel of the plugin and notes it’s a great free solution for small website owners.

Lisa

Case #2

Says MailPoet saves time and makes it easy to import latest blog posts into newsletters.

Katrin

Case #3

Finds managing a subscriber list and designing eye-catching emails easy with MailPoet’s drag-and-drop features.

Francis

Case #4

Appreciates the design, features, customization freedom; highly recommends.

Jez Ryan

Case #5

Using MailPoet since 2016; finds it easy to use with strong editorial integration.

Additional Product Information

Product Description

MailPoet is an email marketing plugin for WordPress that enables newsletters, post notifications, and automated marketing for WooCommerce directly from the WordPress admin.

Target Market

WordPress-powered websites, including bloggers, publishers, and WooCommerce stores seeking integrated email marketing capabilities.

Unique Value Proposition

A WordPress-native, open-source email marketing solution with built-in sending infrastructure, templates, automation, and WooCommerce integration tailored for WordPress users.

Technical Requirements

WordPress plugin designed for WordPress-powered sites; integrates in WordPress admin; includes SMTP-based sending infrastructure for WordPress/WooCommerce.

Pricing Model

Pricing details are not provided in the supplied content.

Companies Solving Similar Problems

Based on matching: problems solved, target roles, key features, industries

Y Combinator

Y Combinator helps startups make something people want by providing early-stage funding, mentorship, and a strong network.

Technology

E-commerce

BuiltWith Web Technology Usage Trends

BuiltWith provides detailed web technology usage statistics and insights for businesses and developers.

Technology

E-commerce

SentientJobs

SentientJobs provides a comprehensive job board for AI, human, and hybrid positions, helping individuals find career opportunities in the evolving workforce landscape.

Technology

Public Relations

JBITSS Technology Solutions

Providing comprehensive technology solutions tailored to business needs.

Technology

Finance

goQR.me QR Code Generator

goQR.me QR Code Generator provides free QR code creation for commercial and print usage, including logo-enabled codes and vector exports (EPS/SVG) for high-quality print.