MainWP WordPress Management
Business Profile
Core Value Proposition
MainWP WordPress Management provides a free, fully open source and self-hosted WordPress plugin that centralizes management of multiple WordPress sites from a single dashboard.
Target Customer
WordPress professionals (agencies, developers, and freelancers) who manage multiple WordPress sites and need centralized control and visibility.
Key Differentiator
Self-hosted, open-source WordPress management with a privacy-first, data-sovereign approach, not a SaaS, and continuous developer-focused enhancements (CLI, REST API, GitHub code access).
Implementation Timeline
Quick-start deployment via a 3-step setup: 1) create a new WP site and install the MainWP Dashboard plugin, 2) install the MainWP Child Plugin on all sites, 3) connect all Child-installed sites to the MainWP Dashboard.
Pain Points
- 1Managing updates and maintenance across many WordPress sites efficiently
- 2Keeping an eye on security, SSL, domains, and potential vulnerabilities from one place
- 3Coordinating client sites and workflows without relying on SaaS or external hosting
Key Features
- 1Centralized management of all WordPress sites from one dashboard
- 2Bulk updates for plugins and themes across all managed sites
- 3Plugins & themes management across multiple sites
- 4Client management with profiles and organization features
- 5Add-ons and integrations to extend functionality (formerly called Extensions)
Target Customer Industries
Decision Makers
- 1CEO
- 2Founder
- 3President
- 4Website Designer
- 5Creator and Co-founder
- 6Founder at Agencies/Design Firms
Client Results
- 1Enables centralized control of WordPress fleets, reducing manual site-by-site work
- 2Improves efficiency for updates, backups, security, and reporting across multiple sites
- 3Supports privacy-focused, self-hosted operations with data sovereignty
- 4Facilitates management of client sites for agencies and consultants
Competitive Advantages
- 1Self-hosted and open source (not a SaaS) with ongoing user-driven enhancements
- 2Privacy-first with data sovereignty and GDPR-related assurances
- 3Unlimited sites supported in the free core plugin
- 4GPL-licensed core with premium add-ons available
- 5Developer-friendly: CLI, REST API, actions/filters, and GitHub access
Key Benefits
Case Studies & Success Stories
WP Expert – Frederic Sune
CEO Frederic Sune notes they migrated back over 75 sites to MainWP in 2019, highlighting flexibility, stability, and control as a best decision.
Mensmaximus – Michael Weichselgartner
Founder emphasizes MainWP enables centralized, reliable management of updates and backups for business clients and appreciates its stability.
A Servant's Heart Web Design and Marketing – Tim Colling
President states MainWP makes it possible to run a business that manages websites for others and highlights reliability.
Melapress – Robert Abela
CEO cites ease of maintaining a fleet of WordPress sites, with streamlined updates, backups, security, and reporting.
Beau Brewer Digital – Beau Brewer
Website Designer notes years of use, highlighting efficiency in updates and broader capabilities beyond maintenance.
Rackfish Hosting – Johan Olde
CEO states MainWP is great for managing multiple WordPress sites, helping with installations, updates, backups, security, and reporting.
Pixallus – Laurence Anthony
Founder mentions almost five years of use for pushing updates and the ease of backups/restores.
Additional Product Information
Product Description
A free, self-hosted WordPress management plugin that centralizes oversight of multiple WordPress sites from a single dashboard, with extensive add-ons/integrations and a focus on privacy and developer-friendliness.
Target Market
WordPress professionals (agencies, developers, freelancers) who manage fleets of WordPress sites and seek centralized control, privacy, and extensibility.
Unique Value Proposition
Private, open-source WordPress management without SaaS reliance, enabling full control, data sovereignty, and extensive customization at scale.
Technical Requirements
Runs as a WordPress plugin installed on your own hosting; data remains on your servers; supports CLI, REST API; has a GitHub-hosted codebase; GDPR/compliance statements present; encryption and security measures mentioned (OpenSSL and SHA-256).
Pricing Model
Core plugin is Forever Free and GPL-licensed; premium extensions/add-ons are available; Pro version offered.
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