Makey Makey

Business Profile

Core Value Proposition

Makey Makey provides a hands-on invention kit that lets users connect everyday objects to a computer to control programs, enabling invention literacy and beginner-friendly coding.

Target Customer

Educators (teachers and librarians) and students in classrooms, libraries, and STEM programs.

Key Differentiator

Turns everyday materials into computer input (keyboard/mouse) with no special equipment or programming background required, backed by Scratch integration, extensive educator resources, and a roots in MIT-inspired invention culture.

Implementation Timeline

Immediate to short-term: classroom activities and projects can be started right away using available resources and kits.

Pain Points

1Difficulty engaging students in STEM and coding with traditional methods.
2Need for affordable, hands-on tools that use everyday objects.
3Requirement for beginner-friendly resources and lesson plans for classrooms.

Key Features

1Design your own controller with everyday materials (e.g., playdough, graphite pencils).
2Control Scratch games and other programs.
3Build sensors and circuits using simple materials (foil, pennies, paper clips).
4Access to 1000s of projects and lesson plans.
5Educator resources and community content (Makey Makey 101 Course, workshops, blogs, etc.).

Target Customer Industries

Decision Makers

1Teacher
2Librarian

Client Results

1Increased student engagement in STEM and coding.
2Hands-on learning with everyday objects for interactive projects.
3Ability to create and control interactive projects, especially with Scratch.

Competitive Advantages

1Low-cost, accessible STEM education tool.
2No prior experience required for students or educators.
3 integrates with Scratch and MakeCode Arcade for coding practice.
4Extensive library of projects and educator resources.

Key Benefits

1Hands-on STEM and invention learning.

2Accessible for beginners.

3Supports Scratch and other applications.

4Large library of projects and lesson plans.

Additional Product Information

Product Description

Invention kit that lets users connect everyday objects to a computer to control software, enabling the creation of custom input devices and fostering invention literacy and STEM education.

Target Market

Educators, librarians, students, and schools seeking hands-on STEM and coding education.

Unique Value Proposition

Transforms everyday objects into computer inputs to deliver accessible, beginner-friendly invention and coding education, with strong educator resources and Scratch compatibility.

Technical Requirements

Requires a computer; uses everyday materials and alligator clips to connect objects as input.

Pricing Model

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