Making Sense Podcast

Business Profile

Core Value Proposition

Making Sense Podcast provides in-depth discussions on the human mind, society, and current events, hosted by Sam Harris.

Target Customer

{"Adults interested in neuroscience, philosophy, current events, and secular mindfulness"}

Key Differentiator

Hosted by Sam Harris, a neuroscientist and philosopher who is a New York Times best-selling author, combining science, philosophy, and current affairs with mindfulness content through separate offerings like Waking Up.

Pain Points

1Desire for thoughtful, rigorous exploration of questions about the mind, society, and current events
2Interest in secular mindfulness and wisdom without religious framework (via Waking Up)
3Need for ongoing access to expert discussion and perspectives from a well-known thinker

Key Features

1Making Sense podcast episodes (regularly published discussions)
2Newsletter updates
3Waking Up mindfulness content (secular guide to living a better life)
4Appearances, events, and blog content
5Scholarship program and membership options

Target Customer Industries

Competitive Advantages

1Subscription-based revenue model (money comes from subscribers, not ads)
2Cross-disciplinary content blending neuroscience, philosophy, and current affairs
3Access to a broad catalog of episodes and related content (newsletter, appearances, events, blog)

Key Benefits

1Thought-provoking, evidence-informed discussions

2Access to mindfulness guidance through Waking Up

3Regular updates and engagement via newsletter and events

4Ad-free, subscriber-supported model ensuring focus on content

Additional Product Information

Product Description

A podcast hosted by Sam Harris exploring important questions about the mind, society, and current events.

Target Market

Individuals seeking science-informed, philosophically grounded discussions on mind, society, and contemporary issues; mindfulness practitioners and readers/listeners of Sam Harris

Unique Value Proposition

Sam Harris offers rigorous, cross-disciplinary conversations that integrate neuroscience, philosophy, and current events, complemented by secular mindfulness content via Waking Up and a subscription-driven model.