Mall of America
Business Profile
Core Value Proposition
Mall of America provides a premier retail, entertainment, and attractions destination in Bloomington, Minnesota, welcoming millions of visitors since 1992.
Target Customer
Shoppers, families, tourists and local residents visiting the Bloomington/Minneapolis area; MOA Insiders members; event attendees seeking entertainment, dining, and experiences in one location.
Key Differentiator
Integrated mix of shopping, dining, and attractions in a single destination, featuring major attractions such as Nickelodeon Universe, SEA LIFE Minnesota Aquarium, Crayola Experience, FlyOver America, The Lego Store, The Escape Game, Museum of Illusions, and more, plus on-site hotels and partner brands.
Implementation Timeline
Not specified in provided content.
Pain Points
- 1Need a single destination that combines shopping, dining, and entertainment in one trip.
- 2Desire easy access to multiple attractions and tickets in one place (ticket bundles, attraction passes, and reservations).
- 3Require conveniences like loyalty rewards, online ordering, curbside pickup, and parking to enhance the visitor experience.
Key Features
- 1Extensive retail and dining options (MOA describes as a major shopping and dining destination).
- 2Attractions including Nickelodeon Universe, SEA LIFE Minnesota Aquarium, Crayola Experience, FlyOver America, The Fair on 4, 5D Experience, Moose Mountain Adventure Golf, Rock of Ages, and more.
- 3MOA Insiders loyalty program with points for shopping, playing, and dining.
- 4Ticketing options and attraction bundles for experiences.
- 5Shopping services including curbside pickup, personal styling, online ordering, and delivery; gift cards.
- 6Hotel partners and proximity to Radisson Blu Mall of America and JW Marriott Mall of America.
- 7Dining guide with areas such as South Street Dining and Culinary on North, plus FireLake Grill House + Cocktail Bar.
Target Customer Industries
Competitive Advantages
- 1One-stop destination for shopping, dining, and entertainment in a single campus.
- 2Large, diverse set of attractions and experiences for all ages.
- 3Strategic partnerships with hotels and beverage sponsors for cross-promotions.
- 4Loyalty program (MOA Insiders) and convenient services (curbside pickup, online ordering, tickets).
- 5Visible hours, extensive parking options, and easy access for travelers.
Key Benefits
Additional Product Information
Product Description
A large indoor destination offering retail, dining, and entertainment with dozens of attractions and experiences, including an indoor theme park, aquarium, and various partner brands and hotels.
Target Market
Public visitors (shoppers, families, tourists) and tenants/partners; MOA Insiders members; event organizers and planners.
Unique Value Proposition
A single, integrated destination combining extensive shopping, diverse dining, and world-class attractions under one roof, enhanced by loyalty programs and nearby hotels.
Technical Requirements
Not specified; content references Online Ordering and MOA Insiders as part of services.
Pricing Model
Gift Cards; Attraction Tickets; MOA Insiders (loyalty) – exact pricing not provided in content.
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