Malwarebytes
Business Profile
Core Value Proposition
Malwarebytes provides cybersecurity software for personal and business devices, plus a security blog and threat intelligence resources.
Target Customer
Individuals seeking personal device protection; IT/security teams and decision-makers in small to mid-sized businesses.
Key Differentiator
Combines endpoint security for SMBs with real-time threat intelligence content (Malwarebytes Labs, ThreatCenter, ThreatDown) and consumer-focused security tools and free resources.
Implementation Timeline
Customers can start with a free virus scan or a 14-day antivirus trial; ongoing value with paid plans and frequent threat intelligence updates.
Pain Points
- 1Protect devices from malware, scams, and other threats on both personal and business endpoints
- 2Access timely threat intelligence and security research to stay informed
- 3Obtain easy-to-use security tools and affordable protection (including free scans and trials)
Key Features
- 1Free Virus Scan
- 214-day free antivirus trial
- 3Privacy VPN
- 4Digital Footprint Scanner
- 5Identity Protection (Monitoring & Alerts) / Identity Theft Protection
Target Customer Industries
Competitive Advantages
- 1Offers both personal protection tools and business endpoint security (SMB-focused) in one ecosystem
- 2Includes threat intelligence resources (Malwarebytes Labs, ThreatCenter, ThreatDown) for proactive defense
- 3Accessible entry points with free tools (free virus scan, Scam Guard) and differentiated pricing by customer type
- 4Explicit SMB positioning with ‘award-winning endpoint security for small and medium businesses’
Key Benefits
Additional Product Information
Product Description
Cybersecurity software suite including antivirus, endpoint security, privacy protection, identity protection, and additional tools; accompanied by Malwarebytes Labs, a security blog and threat intelligence resource.
Target Market
Individuals and small to medium-sized businesses seeking endpoint protection and cybersecurity insights.
Unique Value Proposition
Malwarebytes uniquely pairs user-friendly endpoint protection with ongoing security research, threat intelligence, and free tools, plus scalable options for personal and SMB use.
Technical Requirements
Not specified in provided content.
Pricing Model
Free virus scan and 14-day antivirus trial; pricing pages exist for Personal, Small Business, and Corporate offerings.
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