Manning Publications

Business Profile

Core Value Proposition

Manning Publications provides comprehensive resources for learning and mastering complex technical subjects, primarily through books, live projects, and online courses.

Target Customer

Targeted towards software developers, data scientists, IT professionals, and technical leaders seeking to enhance their skills and knowledge in specialized technical areas.

Key Differentiator

Manning's unique offering includes early access to in-progress content through its Manning Early Access Program (MEAP), allowing users to engage with and learn from content as it is being developed.

Implementation Timeline

Immediate access to resources upon purchase; continuous learning with updated content via MEAP.

Pain Points

1Need for up-to-date and practical learning resources in rapidly evolving tech fields.
2Desire for hands-on, project-based learning to apply new skills in real-world scenarios.
3Access to expert-authored content that spans a wide range of technical topics.

Key Features

1Early access to books and live projects through the MEAP program.
2LiveProjects for hands-on, practical learning with real-world scenarios.
3Comprehensive catalog covering software development, data science, and AI.
4LiveVideo courses with tests, exercises, and code tryouts.
5Free eBook with every print book purchase.

Target Customer Industries

Decision Makers

1Software Developer
2Data Scientist
3Technical Leader
4IT Professional
5DevOps Engineer

Client Results

1Enhanced technical knowledge and skills.
2Ability to apply new skills in practical, real-world projects.
3Access to cutting-edge information and practices in the tech field.

Competitive Advantages

1Wide range of technical topics covered comprehensively.
2Hands-on learning approach with LiveProjects.
3Access to expert-authored content and early access through MEAP.

Key Benefits

1Access to a diverse range of technical topics.

2Hands-on learning opportunities.

3Expert-authored resources.

Additional Product Information

Product Description

Manning Publications offers books, live projects, and online courses for technical learning in software development, data science, and related fields.

Target Market

Software developers, data scientists, IT professionals, and technical leaders.

Unique Value Proposition

Provides early access to developing content, allowing learners to engage with the material as it evolves.

Technical Requirements

Internet access for online content and digital resources.

Pricing Model

Books and courses are individually priced; free eBook with print book purchase.

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