Marker.io
Business Profile
Core Value Proposition
Marker.io provides a visual website feedback and bug reporting tool that helps teams collect client and internal feedback directly on live and staging websites and turn it into developer-friendly issues.
Target Customer
Digital agencies, software development teams, SaaS/product teams, ecommerce teams, and enterprises that need to collect client/internal website feedback and bug reports.
Key Differentiator
Key differentiators include visual website annotations, automated technical metadata with issues, session replay, 2-way integrations with major dev tools, guest portals for clients, and a no-code/low-friction installation (widget, browser extension, WordPress plugin) that runs in the background without slowing sites.
Implementation Timeline
Implementation/value can be realized quickly: start reporting issues in less than 2 minutes; 15-day free trial with no credit card required; 1-click widget installation and browser extension available.
Pain Points
- 1Difficulty collecting consistent client feedback and bug reports across multiple websites
- 2Overwhelming email threads and scattered feedback making it hard for developers to reproduce issues
- 3Need for fast, developer-friendly issues with rich context (screenshots, logs, environment data) integrated into existing issue trackers
Key Features
- 1Website annotations and visual bugs with high-fidelity screenshots
- 2Bug reporting with automatic metadata, environment data, and network logs
- 3Session replay to see user actions prior to feedback
- 42-way integrations with Jira, Trello, Asana, GitHub, GitLab, Azure DevOps, Linear, Notion, Basecamp, Shortcut, Wrike, and more
- 5Guest portal and client collaboration without giving clients access to your internal platform
- 6Widget and browser extension for easy reporting; JavaScript SDK for custom integrations; CMS deployment options
Target Customer Industries
Decision Makers
- 1Director of Digital Excellence
- 2Product Manager
- 3Scrum Master
- 4Founder
- 5Product Designer
- 6CTO
- 7Head of Demand Generation
Client Results
- 13,000+ Happy Customers
- 23,000+ Active teams
- 33x More bugs reported
- 43,846,941 Total issues reported
- 550% Faster resolution rate
- 64.3/5 stars from 185 reviews
- 74.7/5 stars from 22 reviews
- 84.8/5 stars from 52 reviews
Competitive Advantages
- 12-way integrations with major issue trackers (e.g., Jira, Trello, Asana, GitHub, GitLab, Azure DevOps, Linear, Notion, Basecamp, Shortcut, Wrike)
- 2Widget-based reporting with visual annotations and automatic technical metadata
- 3Runs in the background and is designed not to slow down websites
- 4Guest portal for clients and 2-way sync back to your project management tool
- 5CMS deployment options and a browser extension for easy reporting
- 6Privacy and security features (GDPR-ready, data centers in Europe, SOC 2 Type II)
Key Benefits
Case Studies & Success Stories
L'Oréal case study
Marker.io helps manage issues across hundreds of websites, enabling faster identification and resolution (quote: '10x faster').
Samtec.com case study
CTO/testimonial: 'We get to see what happened, without our users needing to record a video' for debugging.
Mantra Health case study
Product Designer cites: 'Marker.io changed how we report website feedback. No more screenshots laying around my desktop.'
Smile Agency case study
Founder notes: 'Clients used to email, share documents and PowerPoints for feedback. Now we just use Marker.io.'
Additional Product Information
Product Description
Marker.io is a website feedback and annotation tool that collects client and internal feedback with screenshots, annotations, and advanced metadata, and integrates with Jira, Trello, Asana, and more. It offers a widget, browser extension, CMS plugins, and a JavaScript SDK.
Target Market
Digital agencies, software development teams, SaaS/product teams, and ecommerce teams seeking a centralized way to collect, reproduce, and manage website feedback and bugs.
Unique Value Proposition
A visual feedback and bug reporting platform that directly captures actionable issues with rich context, integrates with popular development tools, and supports client collaboration through a guest portal, all while minimizing impact on website performance.
Technical Requirements
Embed a few lines of code on your website; supports a JavaScript SDK; browser extension; WordPress plugin; CMS deployment; works across browsers and devices; captures environment data, console logs, and network logs; GDPR-compliant options and privacy tools
Pricing Model
Plans start as low as $39 per month, each with a 15-day free trial; options include free trial with no credit card required and cancel anytime
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