Marketing Cloud Personalization
Business Profile
Core Value Proposition
Marketing Cloud Personalization provides real-time, 1:1 cross-channel personalization across web, email, mobile, and agent interactions, powered by AI and Data Cloud, to drive loyalty and revenue.
Target Customer
Marketing professionals and customer experience teams using Salesforce Marketing Cloud, Sales Cloud, Service Cloud, and Data Cloud; teams responsible for delivering personalized experiences across channels.
Key Differentiator
Autonomous, real-time cross-channel personalization powered by AI agents (Agentforce) within Salesforce, across marketing, sales, service, and commerce on a single platform, with data from Data Cloud and real-time recommendations.
Implementation Timeline
Not specified in provided content
Pain Points
- 1Difficulty delivering relevant, consistent experiences across multiple channels and lifecycle stages
- 2Leveraging diverse data sources to personalize in real time
- 3Scaling personalization efforts and automating personalization while maintaining control
Key Features
- 1Real-Time Personalization across web, email, mobile, and live agent interactions
- 2AI-driven product and content recommendations in real time
- 3Agentforce integration for autonomous personalization and human-in-the-loop capabilities
- 4Surface personalized recommendations in Sales and Service Consoles
- 5Data Cloud integration to activate customer data across channels
Target Customer Industries
Decision Makers
- 1Not specified in provided content
Client Results
- 1Fisher & Paykel increased order conversion by 33%
- 2Fisher & Paykel saw a 40% jump in product views across categories
Competitive Advantages
- 1Real-time 1:1 personalization across channels at scale
- 2Autonomous AI agents (Agentforce) combined with human oversight
- 3Cross-cloud integration (Marketing, Sales, Service, Commerce) on Salesforce platform
- 4Ability to surface recommendations within Sales and Service consoles for white-glove experiences
- 5Built-in experimentation and attribution to measure performance
Key Benefits
Case Studies & Success Stories
Fisher & Paykel case study
Personalizes customer experiences at scale; increased order conversion by 33% and 40% growth in product views across categories.
Additional Product Information
Product Description
Real-time, 1:1 cross-channel personalization powered by AI agents (Agentforce) and Salesforce Data Cloud across marketing, sales, service, and commerce to deliver personalized experiences.
Target Market
Businesses across industries seeking cross-channel personalization and intelligent customer experiences; including automotive, education, financial services, healthcare & life sciences, and retail.
Unique Value Proposition
Autonomous, real-time cross-channel personalization powered by AI agents within Salesforce, unifying marketing, sales, service, and commerce on a single platform.
Technical Requirements
Data Cloud integration; Salesforce Platform; across Marketing Cloud, Sales Cloud, Service Cloud
Pricing Model
Pricing not disclosed in provided content; mentions pricing pages and ROI calculator
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
Open Geospatial Consortium (OGC) Standards & Collaboration Platform
Open Geospatial Consortium (OGC) Standards & Collaboration Platform provides open geospatial standards and a collaborative ecosystem to enable interoperability and drive geospatial innovation.
Adlibris Bokhandel
[Adlibris Bokhandel] provides access to Nordens største bokhandel, offering over 13 million book titles with the latest in games, craft materials, knitting, and related products, plus fast delivery and free shipping on orders above a threshold.
Bird
Bird provides an enterprise-grade Email API for global-scale sending and optimization, delivering almost 40% of all B2B and B2C emails worldwide.
Imgix
Imgix provides image optimization, transformation, and delivery across digital platforms, powered by AI and real-time processing.
Open Geospatial Consortium (OGC)
Open Geospatial Consortium (OGC) provides geospatial interoperability standards and technology development through collaborative standards, pilots/testbeds (COSI), and a global member community.
Fraunhofer IIS (Fraunhofer-Institut für Integrierte Schaltungen IIS)
Fraunhofer IIS provides advanced applied research and development in microelectronics and information technology, delivering system solutions and services to enable tomorrow's technologies.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 500+ sales professionals who've already automated their outreach
Supercharge your Outreach Today
Join innovative businesses using GoAgentic to automate their sales outreach with AI-powered conversations.
Start Your AI Outreach Today
Your competition is already using AI for outreach. Every day you wait is hundreds of missed conversations.
Start Converting More Prospects Today
- Set up in less than 2 minutes
- Cancel anytime during trial
- Full access to all features
- 7-day money-back guarantee
immediately
Full access to all features
(Test with up to 100 conversations)
Cancel anytime • Money-back guarantee