Marketing Cloud Personalization
Business Profile
Core Value Proposition
Marketing Cloud Personalization provides real-time, 1:1 cross-channel personalization across web, email, mobile, and agent interactions, powered by AI and Data Cloud, to drive loyalty and revenue.
Target Customer
Marketing professionals and customer experience teams using Salesforce Marketing Cloud, Sales Cloud, Service Cloud, and Data Cloud; teams responsible for delivering personalized experiences across channels.
Key Differentiator
Autonomous, real-time cross-channel personalization powered by AI agents (Agentforce) within Salesforce, across marketing, sales, service, and commerce on a single platform, with data from Data Cloud and real-time recommendations.
Implementation Timeline
Not specified in provided content
Pain Points
- 1Difficulty delivering relevant, consistent experiences across multiple channels and lifecycle stages
- 2Leveraging diverse data sources to personalize in real time
- 3Scaling personalization efforts and automating personalization while maintaining control
Key Features
- 1Real-Time Personalization across web, email, mobile, and live agent interactions
- 2AI-driven product and content recommendations in real time
- 3Agentforce integration for autonomous personalization and human-in-the-loop capabilities
- 4Surface personalized recommendations in Sales and Service Consoles
- 5Data Cloud integration to activate customer data across channels
Target Customer Industries
Decision Makers
- 1Not specified in provided content
Client Results
- 1Fisher & Paykel increased order conversion by 33%
- 2Fisher & Paykel saw a 40% jump in product views across categories
Competitive Advantages
- 1Real-time 1:1 personalization across channels at scale
- 2Autonomous AI agents (Agentforce) combined with human oversight
- 3Cross-cloud integration (Marketing, Sales, Service, Commerce) on Salesforce platform
- 4Ability to surface recommendations within Sales and Service consoles for white-glove experiences
- 5Built-in experimentation and attribution to measure performance
Key Benefits
Case Studies & Success Stories
Fisher & Paykel case study
Personalizes customer experiences at scale; increased order conversion by 33% and 40% growth in product views across categories.
Additional Product Information
Product Description
Real-time, 1:1 cross-channel personalization powered by AI agents (Agentforce) and Salesforce Data Cloud across marketing, sales, service, and commerce to deliver personalized experiences.
Target Market
Businesses across industries seeking cross-channel personalization and intelligent customer experiences; including automotive, education, financial services, healthcare & life sciences, and retail.
Unique Value Proposition
Autonomous, real-time cross-channel personalization powered by AI agents within Salesforce, unifying marketing, sales, service, and commerce on a single platform.
Technical Requirements
Data Cloud integration; Salesforce Platform; across Marketing Cloud, Sales Cloud, Service Cloud
Pricing Model
Pricing not disclosed in provided content; mentions pricing pages and ROI calculator
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