MARKETING-INTERACTIVE

Business Profile

Core Value Proposition

MARKETING-INTERACTIVE provides Asia's leading source of advertising, marketing & media news.

Target Customer

Marketing and advertising professionals in Asia-Pacific (APAC), including brands and agencies seeking industry news, insights and trends.

Key Differentiator

APAC-focused, multi-format publication (news, opinions, analysis, content hub, awards, events) backed by Lighthouse Independent Media.

Implementation Timeline

Immediate access to content; daily/regular updates across APAC

Pain Points

1Need timely, reliable industry news across advertising, marketing and media in APAC.
2Desire for diverse perspectives and analyses (opinions, insights) from the sector.
3Need information on industry events, awards and campaigns to inform strategy and benchmarking.

Key Features

1News coverage across advertising, marketing and media in APAC
2Opinions and analysis pieces
3Agency and brand-focused content (partner insights, case examples)
4Content hub and curated topic sections (e.g., awards, events, masterclasses)
5Event listings and awards coverage

Target Customer Industries

Decision Makers

1CMO
2VP of Marketing
3Marketing Director
4Brand Manager
5Agency Principal/CEO
6Head of Communications

Client Results

1Access to timely industry news and trends to inform marketing decisions
2Benchmarking and competitive intelligence through coverage of campaigns and agency activity
3Inspiration for campaigns via brand highlights and content features

Competitive Advantages

1Strong APAC focus across Singapore, Malaysia, Hong Kong and broader region
2Diverse formats (news, opinions, analysis, events, content hub) in one source
3Established publication under Lighthouse Independent Media
4Extensive coverage of agencies, brands and industry events

Key Benefits

1Timely industry news and insights

2Exposure to agency and brand activity

3Access to events, awards, and masterclass content

Additional Product Information

Product Description

An online publication delivering advertising, marketing & media news across the Asia-Pacific region.

Target Market

Marketing and advertising professionals (brand marketers, agencies, media buyers) in APAC seeking industry news and insights.

Unique Value Proposition

Asia's leading source of advertising, marketing & media news with comprehensive APAC coverage and industry-focused content

Technical Requirements

Not specified in content

Pricing Model

Not disclosed

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