MARKETING-INTERACTIVE
Business Profile
Core Value Proposition
MARKETING-INTERACTIVE provides Asia's leading source of advertising, marketing & media news.
Target Customer
Marketing and advertising professionals in Asia-Pacific (APAC), including brands and agencies seeking industry news, insights and trends.
Key Differentiator
APAC-focused, multi-format publication (news, opinions, analysis, content hub, awards, events) backed by Lighthouse Independent Media.
Implementation Timeline
Immediate access to content; daily/regular updates across APAC
Pain Points
- 1Need timely, reliable industry news across advertising, marketing and media in APAC.
- 2Desire for diverse perspectives and analyses (opinions, insights) from the sector.
- 3Need information on industry events, awards and campaigns to inform strategy and benchmarking.
Key Features
- 1News coverage across advertising, marketing and media in APAC
- 2Opinions and analysis pieces
- 3Agency and brand-focused content (partner insights, case examples)
- 4Content hub and curated topic sections (e.g., awards, events, masterclasses)
- 5Event listings and awards coverage
Target Customer Industries
Decision Makers
- 1CMO
- 2VP of Marketing
- 3Marketing Director
- 4Brand Manager
- 5Agency Principal/CEO
- 6Head of Communications
Client Results
- 1Access to timely industry news and trends to inform marketing decisions
- 2Benchmarking and competitive intelligence through coverage of campaigns and agency activity
- 3Inspiration for campaigns via brand highlights and content features
Competitive Advantages
- 1Strong APAC focus across Singapore, Malaysia, Hong Kong and broader region
- 2Diverse formats (news, opinions, analysis, events, content hub) in one source
- 3Established publication under Lighthouse Independent Media
- 4Extensive coverage of agencies, brands and industry events
Key Benefits
Additional Product Information
Product Description
An online publication delivering advertising, marketing & media news across the Asia-Pacific region.
Target Market
Marketing and advertising professionals (brand marketers, agencies, media buyers) in APAC seeking industry news and insights.
Unique Value Proposition
Asia's leading source of advertising, marketing & media news with comprehensive APAC coverage and industry-focused content
Technical Requirements
Not specified in content
Pricing Model
Not disclosed
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