Marketing Week
Business Profile
Core Value Proposition
Marketing Week provides marketing news, opinion and trends, plus insights, newsletters, and events for marketers.
Target Customer
Marketing professionals and decision-makers seeking industry news, analysis and career resources.
Key Differentiator
A comprehensive marketing media platform that combines up-to-date news, expert analysis and data with events (Festival of Marketing) and knowledge resources, owned by Haymarket Media Group (including integration with sister titles).
Implementation Timeline
Value delivered upon access to the platform; ongoing value from continuous news, insights and resources.
Pain Points
- 1Need for timely, reliable marketing news and analysis to inform decisions.
- 2Desire for actionable insights and data on marketing effectiveness and B2B marketing trends.
- 3Opportunity to access career resources, salary information and professional development content.
Key Features
- 1News coverage and analysis on marketing topics
- 2Opinion pieces and columnist insights
- 3Festival of Marketing event branding
- 4Newsletters and knowledge resources (Knowledge Bank)
- 5Podcasts and partner content sections
Target Customer Industries
Decision Makers
- 1CMO
- 2Chief Marketing Officer
- 3Chief Growth Officer
- 4VP Marketing
- 5Marketing Director
- 6Head of Marketing
- 7Marketing Manager
Client Results
- 1Improved access to industry news, insights and data to inform marketing strategy
- 2Enhanced understanding of marketing effectiveness and ROI through analysis and exclusive research
- 3Better career development resources and industry benchmarks
Competitive Advantages
- 1Comprehensive coverage of marketing news, analysis and trends
- 2Exclusive data and research (e.g., State of B2B Marketing) and specialized insights
- 3Additional value through events (Festival of Marketing) and a Knowledge Bank
- 4Association with a reputable publisher (Haymarket) and sister brands
- 5Diverse content formats including newsletters, columns and podcasts
Key Benefits
Additional Product Information
Product Description
Marketing Week is a marketing news and analysis platform offering news, insights, opinion, events (Festival of Marketing), newsletters and knowledge resources for marketers.
Target Market
Marketing professionals and decision-makers across consumer-focused industries such as Retail, E-commerce, Consumer Goods and Food & Beverage.
Unique Value Proposition
A trusted, multi-format marketing media platform that delivers timely news, expert analysis, exclusive data, and event opportunities, all within one ecosystem managed by a major publisher (Haymarket) and its network of brands.
Technical Requirements
Not specified in the provided content.
Pricing Model
Not specified in the provided content; a 'Subscriptions' section is listed, implying subscription access.
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
CrowdWorks (γ―γ©γ¦γγ―γΌγ―γΉ)
CrowdWorks provides access to a large pool of proven professionals for crowdsourced work, delivering reliable quality quickly and affordably.
MonsterInsights
MonsterInsights provides a seamless integration of Google Analytics with WordPress, allowing users to access key analytics data directly from their WordPress dashboard.
Envato Elements
Envato provides unlimited access to a vast library of creative assets, including videos, audio, photos, graphic templates, fonts, and more, all through a single subscription.
Ads of the World
Ads of the World provides a platform for showcasing creative advertisements from around the world as part of The Clio Network.
Foursquare Geospatial Intelligence Platform
Foursquare provides a leading location intelligence platform that helps businesses understand real-time human movement and optimize their marketing strategies.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 700+ sales professionals automating outreach with AI.
Start Free Trial
No credit card required