Marketplace
Business Profile
Core Value Proposition
Marketplace provides daily business news and economic stories to raise the economic intelligence of the country through unorthodox stories, casual conversations, and unexpected angles on the news.
Target Customer
Individuals interested in economic news, business professionals, educational institutions, and public radio listeners.
Key Differentiator
Marketplace offers a unique approach to economic news by providing context and understanding through stories, conversations, and newsworthy numbers that shape personal economies.
Implementation Timeline
Listeners can start benefiting immediately by subscribing to podcasts and newsletters.
Pain Points
- 1Lack of economic literacy among the general public
- 2Need for understanding complex economic policies and news
- 3Desire for unbiased and credible business news sources
Key Features
- 1Daily business news and economic stories
- 2Podcasts and broadcast programs available for subscription
- 3Financial literacy programs for children and young adults
- 4Coverage on topics like technology, equity, and climate crisis
- 5Support for economic education through newsletters and podcasts
Target Customer Industries
Decision Makers
- 1Chief Executives
- 2Upper Managers
- 3Superintendents
Client Results
- 1Improved economic literacy among listeners
- 2Increased understanding of economic policies and their impact
- 3Enhanced financial knowledge for children and teens
Competitive Advantages
- 1Nonprofit status providing unbiased journalism
- 2Wide reach with over 10 million weekly broadcast listeners
- 3Diverse coverage on economic topics
Key Benefits
Additional Product Information
Product Description
Marketplace is a nonprofit news organization that provides daily business news and economic stories to increase economic literacy and empowerment.
Target Market
General public interested in business and economic news, educational institutions, and public radio listeners.
Unique Value Proposition
Marketplace is uniquely positioned as a nonprofit organization offering credible and unbiased economic journalism with a focus on diverse and inclusive storytelling.
Technical Requirements
None noted.
Pricing Model
Marketplace relies on funding from listeners, foundations, corporate underwriters, and public radio stations. There is no direct pricing model for content consumption.
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