MarketsandMarkets Knowledge Service (Knowledge Store)

Business Profile

Core Value Proposition

MarketsandMarkets Knowledge Service (Knowledge Store) delivers AI-enabled, primary-research-driven market intelligence and growth advisory to help B2B companies identify opportunities and drive revenue growth.

Target Customer

{"Chief Marketing Officer","Chief Revenue Officer","Technology/Innovation Leaders","Chief Strategy Officer","Senior executives and decision makers at global enterprises seeking growth opportunities"}

Key Differentiator

Blue-ocean growth consultancy built on Knowledge Store, a primary-research driven, AI-enabled market intelligence platform; integrated Growth Programs and Knowledge Services with a large in-house analyst network and extensive primary respondent network—marketed as a growth-focused alternative to traditional market research.

Implementation Timeline

Not specified in the content; implementation timelines are not disclosed.

Pain Points

1Difficulty prioritizing and prioritizing growth opportunities across markets and end industries.
2Need for integrated, actionable market intelligence to guide TAM expansion, GTM, and market-share initiatives.
3Cumbersome, disconnected data sources hindering fast, evidence-based decision making for growth initiatives.

Key Features

1Knowledge Store / MarketsandMarkets Knowledge Service subscription with access to 30,000+ high-growth use cases across 8+ industry verticals.
2Market Intelligence Cloud (Knowledge Store) with 600+ in-house research analysts and 100K+ primary respondents in global networks.
3Premium syndicated market research content plus industry-specific insights, company profiles (85,000+), and 10,000+ connected customers.
4Growth Programs: TAM Expansion, GTM Strategy to Execution, Market Share Gain, Account Enablement, Thought Leadership-Based Demand Generation.
5Knowledge Services: Data analytics, market and competitive intelligence, financial modeling, and reporting/business intelligence with flexible engagement models.

Target Customer Industries

Decision Makers

1Director of Market Insights Data & Analytics
2Product Director
3Vice President Corporate Strategy
4Business Development Leader
5Senior Business Development Specialist

Client Results

1Case study-like testimonials citing improved target identification, strategic recommendations, and potential new product launches.
2Specific quoted outcomes include: increased pipeline and higher conversion (20% higher), improved MQL to SQL conversion, and increased share of voice.
3Client anecdotes highlight value from targeted market insights enabling organizations to pursue new opportunities and strategic growth.

Competitive Advantages

1AI-enabled primary research via Knowledge Store for scalable, evidence-based insights.
2Large, diverse data network: 30,000+ use cases, 600+ analysts, 100K+ primary respondents, 85K+ company profiles.
3Integrated Growth Programs and Knowledge Services tailored to TAM expansion, GTM, and market-share growth.
4Global enterprise focus with a track record of revenue impact and executive-level engagement.
5Established ecosystem and partnerships (e.g., SRI, Oxentia) and a recognized industry presence.

Key Benefits

1Drive revenue growth through targeted market insights and opportunity prioritization.

2Improve funnel metrics and conversion (MQL to SQL, pipeline quality).

3Increase market share and brand presence via Thought Leadership-Based Demand Generation.

4Faster, more confident decision making with access to 30,000+ use cases and 85K+ company profiles.

Case Studies & Success Stories

LyondellBasell case

Case #1

Senior Business Development Specialist praised the research approach as value-for-money for chemical market studies; MarketsandMarkets delivered research that enabled better strategic focus in core chemical markets.

Dell Technologies case

Case #2

Global Marketing Campaigns leadership highlighted the team as highly knowledgeable with strong project management and the ability to understand and align with business objectives.

Weasler CentroMotion case

Case #3

Product Director/Marketing leadership stated an excellent, customer-focused experience and valuable market insights for a global actuation and control solutions provider.

Milliken & Company case

Case #4

Vice President Corporate Strategy described MarketsandMarkets as a trusted partner with flexible engagement and strong C-suite interaction.

Nexus Controls case

Case #5

Business Development Leader commended the firm’s efficiency and actionable market insights for an automation systems manufacturer.

SFI Health case

Case #6

Opportunity assessment on epidemiology/market space cited as a basis for identifying attractive target indications and potential new product opportunities.

Additional Product Information

Product Description

A subscription-based knowledge service providing access to AI-enabled, primary-research-driven market intelligence and premium syndicate market research content via the Knowledge Store (Market Intelligence Cloud), backed by 600+ analysts and a broad network of 100K+ primary respondents.

Target Market

Global, growth-focused B2B companies and executives seeking structured growth programs (TAM expansion, GTM, market share, account enablement) and data-driven market insights.

Unique Value Proposition

A growth-oriented, AI-enabled market intelligence platform (Knowledge Store) combined with Growth Programs and Knowledge Services, delivering measurable revenue impact and access to a vast network of primary research and industry experts—positioned as a blue-ocean alternative to traditional market research.

Technical Requirements

Cloud-based subscription to Knowledge Store / Market Intelligence Cloud (MI Cloud); access to AI-enabled analytics and primary research data; requires ongoing subscription for updated content and datasets.

Pricing Model

Not disclosed in the content.

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