Mars - NASA Science
Business Profile
Core Value Proposition
Mars - NASA Science provides Mars science information, mission status updates, mission overviews, multimedia resources, and learning materials about Mars exploration.
Target Customer
Students, educators, researchers, the general public, and professionals interested in Mars science
Key Differentiator
Official NASA portal offering consolidated, authoritative Mars mission data (Perseverance, Curiosity, MAVEN, MRO, Odyssey), Mars science goals, and a multimedia/learning resources hub in one place
Implementation Timeline
Value is realized immediately upon accessing the site; updates occur as NASA publishes content. Note: there is a historical note about a lapse in funding causing NASA to not update this site at times, which may affect update cadence
Pain Points
- 1Need for a centralized, authoritative source of up-to-date Mars mission information and science updates
- 2Access to educational resources and mission details across multiple Mars missions in one platform
- 3Difficulty finding multimedia (images, videos) and learning materials about Mars from a single source
Key Features
- 1Mission status and overviews for active Mars missions (Perseverance, Curiosity, MAVEN, MRO, Odyssey)
- 2Mars Exploration content including Mars Facts, mission timelines, goals, and mission-specific pages
- 3Mars Resources: one-stop portal for images, videos, and other media
- 4News & Features, Highlights, and did-you-know articles about Mars science
- 5Learning Resources tailored for Kids/Students, Educators, Colleges & Universities, and Professionals
Target Customer Industries
Decision Makers
- 1Page Editor
- 2Responsible NASA Official for Science
Client Results
- 1Public and stakeholder access to current Mars mission data and science insights
- 2Enhanced educational engagement through learning resources and multimedia
- 3Improved awareness and understanding of Mars exploration goals and mission activities
Competitive Advantages
- 1Authoritative, official NASA information with mission-specific details
- 2Comprehensive coverage of multiple Mars missions in one portal
- 3Rich multimedia and learning resources for a broad audience
- 4Direct links to mission pages and related news/highlights
Key Benefits
Case Studies & Success Stories
Mars Sample Return (Future Mission)
NASA and ESA plan methods to bring Mars samples back to Earth for detailed study; Launch: TBD
Perseverance Rover
Mars 2020 mission; searches for signs of ancient life and collects samples; Launch: 2020; Landing: 2021
Curiosity Rover
Investigation to determine if Mars was ever habitable to microbial life; Launch: 2011; Landing: 2012
MAVEN Mission
First mission devoted to understanding the Martian upper atmosphere; Launch: 2013; Arrival: 2014
Mars Reconnaissance Orbiter (MRO)
Searches for evidence that water persisted on the surface; Launch: 2005; Arrival: 2006
Additional Product Information
Product Description
Official NASA Mars science portal providing Mars facts, mission statuses, mission overviews, multimedia resources, and learning materials.
Target Market
Students, educators, researchers, professionals in aerospace/space science, and the general public interested in Mars
Unique Value Proposition
Official, centralized NASA Mars information hub with current mission data, science insights, and educational resources curated by NASA/JPL
Technical Requirements
Some multimedia content requires JavaScript-enabled browser; videos and interactive resources are part of the site
Pricing Model
Free access
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