Marvel

Business Profile

Core Value Proposition

Marvel provides a collaborative design platform that helps teams prototype, test, and hand off digital product designs with automatic specs and developer-ready assets.

Target Customer

Design and product teams within organizations (from startups to enterprises) seeking to ideate, prototype, test, and hand off designs.

Key Differentiator

Integrated end-to-end design workflow (wireframing, prototyping, user testing, and developer handoff) with automatic design specs, real-time sync, offline prototype support, and Sketch integration.

Implementation Timeline

Prototypes can be created and tested quickly (e.g., “In less than 5 minutes, transform your design mockups into interactive, online prototypes”) with immediate collaboration and sharing via fast URL sharing

Pain Points

1Slow or error-prone handoffs between design and development due to manual specs and PDFs
2Difficulty validating ideas with users and stakeholders during the design process
3Multiple tools causing fragmented workflows (no single place for design, testing, and handoff)

Key Features

1Prototyping: Create interactive mockups and add hotspots, transitions, and layers
2Wireframing: Quick initial layout and structure before high-fidelity design
3User Testing: Collect feedback with screen, audio, and video recordings
4Developer Handoff / Automatic design specs: Generate CSS, Swift, and Android XML from designs
5Integrations / API: Connects with other tools and exposes a Developer API

Target Customer Industries

1Education

Client Results

1Faster idea validation through user testing and immediate feedback
2Streamlined handoff with automated design specs and assets
3Improved team productivity by consolidating design, testing, and handoff in one platform

Competitive Advantages

1All-in-one design workflow from ideation to development handoff
2Real-time syncing of changes to keep everyone aligned
3Offline access for presentations and reviews
4Sketch integration and a native handoff capability
5Accessible starting point with free signup and scalable Enterprise options

Key Benefits

1Rapid prototyping and testing without code

2Automatic design specs and assets for developers

3Centralized collaboration across design and development

4Wide device support and offline prototype access

5Integrations and API to power up existing workflows

Additional Product Information

Product Description

Marvel is a design platform for digital products that supports wireframing, prototyping, user testing, and developer handoff, with features like automatic design specs, integrations, and enterprise options.

Target Market

Organizations ranging from startups to large enterprises needing efficient design-to-development workflows and collaboration for digital products; includes schools (education) as part of its customer base

Unique Value Proposition

Placing the power of design in everyone’s hands.

Technical Requirements

Supports web and mobile prototypes; Sketch integration via a plugin; offers an API for integrations; includes offline downloads for presentations

Pricing Model

Free signup available; enterprise pricing listed; ongoing marketing emphasizes “Get started for free” and “Enterprise Pricing”

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