Mashed
Business Profile
Core Value Proposition
Mashed provides fast food coverage, celebrity chef content, grocery coverage, restaurant reviews, and recipes.
Target Customer
Food enthusiasts, home cooks, readers seeking recipe ideas and restaurant/news coverage; brands seeking food & beverage audiences.
Key Differentiator
Cross-category food media platform offering recipes (including copycat recipes), exclusives, and entertainment coverage across Recipes, Exclusives, Entertainment, Kitchen, Grocery, and Restaurants.
Implementation Timeline
Not specified in content
Pain Points
- 1Finding reliable, varied recipe ideas and copycat versions of popular dishes
- 2Staying updated on restaurant news and food industry trends
- 3Accessing diverse kitchen how-to and cooking tips in one source
Key Features
- 1Recipes and copycat recipes
- 2Exclusive interviews and entertainment coverage
- 3Restaurant and grocery content, tips, and guides
- 4Kitchen 'How-To' and techniques, grilling and smoking
- 5Beverages, cooking and baking content
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Brand Manager
- 3Advertising Director
- 4CMO
- 5Media Planner
Client Results
- 1Increased audience reach and engagement through a broad mix of recipes, exclusives, and entertainment content
- 2Higher site traffic and time-on-site from recipe searches and trending topics
- 3Brand awareness for advertisers via sponsored content and integrations
Competitive Advantages
- 1Extensive library of copycat and original recipes
- 2Diverse content spanning recipes, exclusives, entertainment, and kitchen tips
- 3Regularly updated articles and curated categories
- 4Brand-friendly editorial environment with numerous 'Copycat' and 'Exclusives' features
Key Benefits
Additional Product Information
Product Description
Online media platform delivering recipes, copycat recipes, exclusives, entertainment coverage, and kitchen tips across a range of food, grocery, and restaurant topics.
Target Market
Food lovers, home cooks, readers seeking recipes and restaurant/industry news, and brands seeking food and beverage audiences
Unique Value Proposition
A comprehensive food media hub combining recipes, copycat recreations, and exclusive entertainment/editorial content across multiple food and lifestyle topics.
Technical Requirements
Not specified
Pricing Model
Not disclosed
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
MonsterInsights
MonsterInsights provides a seamless integration of Google Analytics with WordPress, allowing users to access key analytics data directly from their WordPress dashboard.
Envato Elements
Envato provides unlimited access to a vast library of creative assets, including videos, audio, photos, graphic templates, fonts, and more, all through a single subscription.
Ads of the World
Ads of the World provides a platform for showcasing creative advertisements from around the world as part of The Clio Network.
Foursquare Geospatial Intelligence Platform
Foursquare provides a leading location intelligence platform that helps businesses understand real-time human movement and optimize their marketing strategies.
Bain & Company – Global Management Consulting Services
Bain & Company provides management consulting services—advising leaders on strategy, marketing, organization, operations, IT and M&A across all industries and geographies.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 700+ sales professionals automating outreach with AI.
Start Free Trial
No credit card required