Massey University

Business Profile

Core Value Proposition

Massey University provides higher education and research across business, health, sciences, humanities, and creative arts in New Zealand, with online options and campuses in Auckland, Wellington and Manawatū.

Target Customer

Prospective and current students (undergraduate and postgraduate), international students, researchers, alumni, and partner employers seeking graduates.

Key Differentiator

Three regional campuses in New Zealand (Auckland, Wellington, Manawatū), a large catalog of qualifications (170 qualifications and over 2,700 courses), extensive postgraduate offerings (more than 130 postgraduate qualifications), a strong research-led focus, and notable rankings/recognitions in MBA programs and sustainability-related research.

Implementation Timeline

Apply now to start studying in February 2026; Massey also supports online study options for flexible learning alongside on-campus programs.

Pain Points

1Need flexible, online study options to fit different schedules.
2Desire for a broad range of qualifications and pathways (undergraduate to postgraduate) to advance careers.
3Need recognized programs and evidence of impact/research excellence (e.g., MBA rankings, SDG program impact, world-class researchers).

Key Features

1Caseload of 170 qualifications and over 2,700 courses, plus more than 130 postgraduate qualifications.
2Online study options and on-campus study across three New Zealand regions.
3Māori and Pacific student-focused initiatives (Māori @ Massey, Pacific Massey).
4Notable research and program developments (new Human Nutrition major, SDG Master’s program, high-profile research outputs).
5Massey Business School MBA and multiple master’s degree recognitions in rankings.

Target Customer Industries

Decision Makers

1Dean, Massey Business School
2Director of Admissions and Enrolment
3Director of Alumni Relations
4Head of International Students

Client Results

1MBA ranked in the top 10 in Oceania (QS ranking, 2025).
2Three Master’s degrees from Massey Business School recognized with higher rankings in the QS World University Rankings (2026 data referenced).
3Master of Sustainable Development Goals recognized in the top 20% of the 2025 QS Reimagine Education Awards for real-world impact.
4More than 70 Massey academics named to the World’s Top 2% Scientists list across fields like agriculture, food science, communication, disaster resilience, veterinary science, wildlife, and human disease transmission.
5New Bachelor of Health Science (BHlthSc) Human Nutrition major launching in 2026 to broaden nutrition education pathways.

Competitive Advantages

1Strong regional presence with campuses in three locations, offering geographic flexibility.
2Extensive program catalog across undergraduate, postgraduate, and online formats.
3Evidence of external recognition and impact (MBA rankings, SDG program, top researchers).
4Dedicated programs and support for Māori and Pacific students, enhancing inclusive access.
5Active research culture with publicly notable outputs and industry-relevant findings.

Key Benefits

1Flexible online and on-campus study options

2Wide range of qualifications and postgraduate pathways

3Recognition in MBA and sustainability-related rankings

4Active support for Māori and Pacific students

5Strong research output and real-world impact

Case Studies & Success Stories

New Human Nutrition major opens doors for aspiring health professionals

Case #1

Massey University’s new BHlthSc Human Nutrition major launching in 2026 expands nutrition education opportunities for students who may not have traditional chemistry or biology prerequisites.

Community impact of Massey’s SDG programme wins global recognition

Case #2

Massey’s Master of Sustainable Development Goals ranked in the top 20% of the 2025 QS Reimagine Education Awards for real-world impact and student-led change.

More than 70 Massey academics named to World’s Top 2% Scientists

Case #3

Academics from Massey University across multiple disciplines recognized as leading global experts, highlighting the university’s research strength.

Massey Business School MBA ranked top 10 in Oceania

Case #4

QS ranking (2025) places Massey Business School MBA among the top programs in Oceania, signaling strong business education outcomes.

Additional Product Information

Product Description

A New Zealand university offering undergraduate, postgraduate, and online programs across business, health, sciences, humanities, and creative arts, with a strong emphasis on research-led teaching and regional campuses.

Target Market

Domestic and international students seeking higher education; professionals seeking postgraduate qualifications; researchers and industry partners seeking collaboration; employers seeking graduates and alumni engagement.

Unique Value Proposition

Three-region NZ presence, broad program catalog (170 qualifications, 2,700+ courses), strong research credentials, and notable rankings/awards across MBA programs and sustainability-focused education.

Technical Requirements

Standard web browser; Massey University app referenced; cookies/privacy notices in place; no specialized software requirements specified.

Pricing Model

Not disclosed in the provided content.

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