Massey University
Business Profile
Core Value Proposition
Massey University provides higher education and research across business, health, sciences, humanities, and creative arts in New Zealand, with online options and campuses in Auckland, Wellington and Manawatū.
Target Customer
Prospective and current students (undergraduate and postgraduate), international students, researchers, alumni, and partner employers seeking graduates.
Key Differentiator
Three regional campuses in New Zealand (Auckland, Wellington, Manawatū), a large catalog of qualifications (170 qualifications and over 2,700 courses), extensive postgraduate offerings (more than 130 postgraduate qualifications), a strong research-led focus, and notable rankings/recognitions in MBA programs and sustainability-related research.
Implementation Timeline
Apply now to start studying in February 2026; Massey also supports online study options for flexible learning alongside on-campus programs.
Pain Points
- 1Need flexible, online study options to fit different schedules.
- 2Desire for a broad range of qualifications and pathways (undergraduate to postgraduate) to advance careers.
- 3Need recognized programs and evidence of impact/research excellence (e.g., MBA rankings, SDG program impact, world-class researchers).
Key Features
- 1Caseload of 170 qualifications and over 2,700 courses, plus more than 130 postgraduate qualifications.
- 2Online study options and on-campus study across three New Zealand regions.
- 3Māori and Pacific student-focused initiatives (Māori @ Massey, Pacific Massey).
- 4Notable research and program developments (new Human Nutrition major, SDG Master’s program, high-profile research outputs).
- 5Massey Business School MBA and multiple master’s degree recognitions in rankings.
Target Customer Industries
Decision Makers
- 1Dean, Massey Business School
- 2Director of Admissions and Enrolment
- 3Director of Alumni Relations
- 4Head of International Students
Client Results
- 1MBA ranked in the top 10 in Oceania (QS ranking, 2025).
- 2Three Master’s degrees from Massey Business School recognized with higher rankings in the QS World University Rankings (2026 data referenced).
- 3Master of Sustainable Development Goals recognized in the top 20% of the 2025 QS Reimagine Education Awards for real-world impact.
- 4More than 70 Massey academics named to the World’s Top 2% Scientists list across fields like agriculture, food science, communication, disaster resilience, veterinary science, wildlife, and human disease transmission.
- 5New Bachelor of Health Science (BHlthSc) Human Nutrition major launching in 2026 to broaden nutrition education pathways.
Competitive Advantages
- 1Strong regional presence with campuses in three locations, offering geographic flexibility.
- 2Extensive program catalog across undergraduate, postgraduate, and online formats.
- 3Evidence of external recognition and impact (MBA rankings, SDG program, top researchers).
- 4Dedicated programs and support for Māori and Pacific students, enhancing inclusive access.
- 5Active research culture with publicly notable outputs and industry-relevant findings.
Key Benefits
Case Studies & Success Stories
New Human Nutrition major opens doors for aspiring health professionals
Massey University’s new BHlthSc Human Nutrition major launching in 2026 expands nutrition education opportunities for students who may not have traditional chemistry or biology prerequisites.
Community impact of Massey’s SDG programme wins global recognition
Massey’s Master of Sustainable Development Goals ranked in the top 20% of the 2025 QS Reimagine Education Awards for real-world impact and student-led change.
More than 70 Massey academics named to World’s Top 2% Scientists
Academics from Massey University across multiple disciplines recognized as leading global experts, highlighting the university’s research strength.
Massey Business School MBA ranked top 10 in Oceania
QS ranking (2025) places Massey Business School MBA among the top programs in Oceania, signaling strong business education outcomes.
Additional Product Information
Product Description
A New Zealand university offering undergraduate, postgraduate, and online programs across business, health, sciences, humanities, and creative arts, with a strong emphasis on research-led teaching and regional campuses.
Target Market
Domestic and international students seeking higher education; professionals seeking postgraduate qualifications; researchers and industry partners seeking collaboration; employers seeking graduates and alumni engagement.
Unique Value Proposition
Three-region NZ presence, broad program catalog (170 qualifications, 2,700+ courses), strong research credentials, and notable rankings/awards across MBA programs and sustainability-focused education.
Technical Requirements
Standard web browser; Massey University app referenced; cookies/privacy notices in place; no specialized software requirements specified.
Pricing Model
Not disclosed in the provided content.
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