Match (Match.com)

Business Profile

Core Value Proposition

Match provides a dating app and online dating website to help singles find better matches and build relationships.

Target Customer

Single individuals seeking dating, relationships, and marriage

Key Differentiator

Claims to be the number one destination for online dating with more dates, more relationships, and more marriages than any other dating or personals site

Implementation Timeline

Value can be realized immediately upon using the app or website; ongoing engagement yields continued dating outcomes

Pain Points

1Difficulty finding compatible matches
2Dating process can be time-consuming and inefficient
3Safety and trust concerns in online dating

Key Features

1Gender/orientation preference options and matchmaking filters (e.g., I am a Man seeking a Woman, etc.)
2Age range filtering (minimum/maximum age selectors)
3Location-based search and viewing of singles
4Online dating app and website experience (multi-platform accessibility)

Target Customer Industries

Client Results

1More dates
2More relationships
3More marriages

Competitive Advantages

1Largest or leading presence in online dating with broad reach
2Clear success messaging (more dates, relationships, and marriages) as a differentiator
3Safety resources and guidance available (Safe Messaging) to help users stay safe
4Cross-platform accessibility (dating app and dating website)

Key Benefits

1Find better matches

2Increase chances of dating success (dates, relationships, marriages)

3Safety-focused features and guidance

Additional Product Information

Product Description

Match offers an online dating app and website designed to help singles find better matches and pursue dating, relationships, and marriage.

Target Market

Singles seeking dating, relationships, and long-term commitments

Unique Value Proposition

Leading dating platform with the claim of being the number one destination for online dating and a track record of more dates, relationships, and marriages

Technical Requirements

Online platform available as a web experience and a mobile app; requires internet access

Pricing Model

Not disclosed in the provided content

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