Business Profile
Mattel provides iconic children's toys and entertainment brands, including Barbie, Hot Wheels, and Fisher-Price, helping kids explore, play, and reach their full potential.
Children and their parents/guardians who purchase toys; toy enthusiasts
Diverse portfolio of well-known toy brands combined with strategic collaborations and media initiatives (SpaceX agreement, Mattel Creations, Mattel Studios) and brand extensions like American Girl
Mattel offers a broad range of toys and play experiences across iconic brands, with a focus on empowering childhood and developmental play.
Children and families; toy buyers and gift-givers
Iconic brands and ongoing product innovation supported by collaborations and media initiatives that extend the brand beyond toys
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