Mauritshuis
Business Profile
Core Value Proposition
Mauritshuis provides access to world-class Dutch Golden Age paintings, including Vermeer’s Meisje met de parel and Rembrandt works, at a historic museum in The Hague.
Target Customer
{"Bezoekers van Den Haag en internationale bezoekers","Gezinnen en families","Scholen en groepsbezoekers","Kunstliefhebbers en toeristen"}
Key Differentiator
Housed in a historic 17th-century building near the Binnenhof, Mauritshuis combines world-famous masterpieces (e.g., Meisje met de parel, De Anatomische les) with curated storytelling, a dedicated Galerij Prins Willem V, an on-site Brasserie, a shop, and a modern audiotour/app experience.
Implementation Timeline
Value is realized at the point of visit after online ticketing; typical access during Mauritshuis opening hours, with last entry 30 minutes before closing and specific gallery hours for Galerij Prins Willem V.
Pain Points
- 1Visitors may experience crowding; tickets are recommended to be reserved online to ensure access.
- 2Need for accessible and family-friendly visit information (baby facilities, accessibility, nursing/child care).
- 3Managing visitor flow and timings (opening hours, last entry times) for planning.
Key Features
- 1Opening hours and ticketing information (online reservations recommended; last entry rules).
- 2Guided tours and group visits (Groepen en scholen) with staff/guides (rondleiders).
- 3Mauritshuis app and audio guides for a multimodal experience.
- 4On-site Brasserie Mauritshuis and a gift shop; photography allowed with restrictions.
- 5Museumkaart and various discount/promo ticket schemes; iLost for found items.
Target Customer Industries
Decision Makers
- 1Rondleider
Client Results
- 1Immediate access to iconic artworks during opening hours with curated experiences (exhibitions, tours, and stories).
- 2Educational and family-friendly programming (Kinderactiviteiten, school groups).
- 3Integrated visitor amenities (Brasserie, shop, accessibility, baby facilities) to enhance the visit.
Competitive Advantages
- 1Proximity to central Den Haag location and notable landmarks (Binnenhof).
- 2Combination of a renowned art collection, temporary/long-term exhibitions, and the adjacent Galerij Prins Willem V.
- 3Accessibility features (ease of access for wheelchair users and companions).
- 4Free admission for under-18s; varied pricing and discount options; photography allowed (with restrictions).
- 5Integrated digital experience (Mauritshuis app, audiotours) and online ticketing to streamline visits.
Key Benefits
Additional Product Information
Product Description
A Dutch Golden Age art museum in Den Haag, home to masterpieces by Vermeer, Rembrandt, and others, offering exhibitions, guided tours, a museum app, a brasserie, and a shop.
Target Market
Domestic and international visitors, families, school groups, and art enthusiasts visiting Den Haag.
Unique Value Proposition
Home to Vermeer’s Meisje met de parel and a premier collection of 17th-century Dutch and Flemish painting, complemented by a full visitor experience (guide-led tours, audiotours, on-site dining, shopping) in a historic setting.
Technical Requirements
Mauritshuis app with multimediatours; online ticketing system; photography allowed with restrictions; accessibility accommodations; iLost for found items.
Pricing Model
Ticket pricing: Adults €20; Youth (t/m 18) Free; Group rate €18 (from 15+ persons); Museumkaart, VriendenLoterij VIP-kaart, Rembrandtkaart (Vereniging Rembrandt), ICOM, Vrienden van het Mauritshuis: Free; CJP, Studentenpas (MBO/HBO/WO): €13; Ooievaarspas: 1x per jaar gratis toegang, daarna 50% korting. Payments: No cash; only pin, credit card, or smartphone payments.
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