Mauritshuis

Business Profile

Core Value Proposition

Mauritshuis provides access to world-class Dutch Golden Age paintings, including Vermeer’s Meisje met de parel and Rembrandt works, at a historic museum in The Hague.

Target Customer

{"Bezoekers van Den Haag en internationale bezoekers","Gezinnen en families","Scholen en groepsbezoekers","Kunstliefhebbers en toeristen"}

Key Differentiator

Housed in a historic 17th-century building near the Binnenhof, Mauritshuis combines world-famous masterpieces (e.g., Meisje met de parel, De Anatomische les) with curated storytelling, a dedicated Galerij Prins Willem V, an on-site Brasserie, a shop, and a modern audiotour/app experience.

Implementation Timeline

Value is realized at the point of visit after online ticketing; typical access during Mauritshuis opening hours, with last entry 30 minutes before closing and specific gallery hours for Galerij Prins Willem V.

Pain Points

1Visitors may experience crowding; tickets are recommended to be reserved online to ensure access.
2Need for accessible and family-friendly visit information (baby facilities, accessibility, nursing/child care).
3Managing visitor flow and timings (opening hours, last entry times) for planning.

Key Features

1Opening hours and ticketing information (online reservations recommended; last entry rules).
2Guided tours and group visits (Groepen en scholen) with staff/guides (rondleiders).
3Mauritshuis app and audio guides for a multimodal experience.
4On-site Brasserie Mauritshuis and a gift shop; photography allowed with restrictions.
5Museumkaart and various discount/promo ticket schemes; iLost for found items.

Target Customer Industries

Decision Makers

1Rondleider

Client Results

1Immediate access to iconic artworks during opening hours with curated experiences (exhibitions, tours, and stories).
2Educational and family-friendly programming (Kinderactiviteiten, school groups).
3Integrated visitor amenities (Brasserie, shop, accessibility, baby facilities) to enhance the visit.

Competitive Advantages

1Proximity to central Den Haag location and notable landmarks (Binnenhof).
2Combination of a renowned art collection, temporary/long-term exhibitions, and the adjacent Galerij Prins Willem V.
3Accessibility features (ease of access for wheelchair users and companions).
4Free admission for under-18s; varied pricing and discount options; photography allowed (with restrictions).
5Integrated digital experience (Mauritshuis app, audiotours) and online ticketing to streamline visits.

Key Benefits

1Access to iconic artworks and high-quality Dutch Masters collection

2Family-friendly facilities and programs

3Convenient visit logistics (online tickets, accessible facilities, close to central Den Haag)

4Enhanced experience via app/audiotours and guided tours

5On-site Brasserie and shop for a full day-out

Additional Product Information

Product Description

A Dutch Golden Age art museum in Den Haag, home to masterpieces by Vermeer, Rembrandt, and others, offering exhibitions, guided tours, a museum app, a brasserie, and a shop.

Target Market

Domestic and international visitors, families, school groups, and art enthusiasts visiting Den Haag.

Unique Value Proposition

Home to Vermeer’s Meisje met de parel and a premier collection of 17th-century Dutch and Flemish painting, complemented by a full visitor experience (guide-led tours, audiotours, on-site dining, shopping) in a historic setting.

Technical Requirements

Mauritshuis app with multimediatours; online ticketing system; photography allowed with restrictions; accessibility accommodations; iLost for found items.

Pricing Model

Ticket pricing: Adults €20; Youth (t/m 18) Free; Group rate €18 (from 15+ persons); Museumkaart, VriendenLoterij VIP-kaart, Rembrandtkaart (Vereniging Rembrandt), ICOM, Vrienden van het Mauritshuis: Free; CJP, Studentenpas (MBO/HBO/WO): €13; Ooievaarspas: 1x per jaar gratis toegang, daarna 50% korting. Payments: No cash; only pin, credit card, or smartphone payments.

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