Mautic
Business Profile
Core Value Proposition
Mautic provides free and open source marketing automation software available to everyone.
Target Customer
Marketing teams and organizations seeking open-source, self-hosted marketing automation; developers/IT teams responsible for hosting and integrations (used by 40,000+ companies).
Key Differentiator
Open-source, self-hosted marketing automation with true data sovereignty and no vendor lock-in.
Implementation Timeline
{"14-day free trial to test Mautic (no credit card required)"}
Pain Points
- 1Vendor lock-in and lack of data ownership resolved by self-hosted deployment and data sovereignty.
- 2Privacy and compliance across global data privacy laws (GDPR, CCPA) addressed with privacy-focused by default features and data governance.
- 3Deployment flexibility and integration capabilities (self-hosted, managed hosting, cloud options) plus CRM/API integrations.
Key Features
- 1Lead management and lead scoring
- 2Drag-and-drop campaign builder for multi-step workflows
- 3Email marketing with landing pages and forms
- 4REST API and extensive integrations with CRM systems
- 5Data privacy, consent management, and data sovereignty controls
Target Customer Industries
Decision Makers
- 1Business Development (nexoma GmbH)
- 2Referent Kampagnenmanagement und Dialogmarketing (Deutsche Bahn AG)
Client Results
- 1Hyper-personalized automated emails (as described for Drupal and Mautic integration)
- 2Sending over a million personalized multilingual emails daily in an ecommerce business
Competitive Advantages
- 1Open-source with self-hosted deployment and true data sovereignty
- 2No vendor lock-in
- 3Privacy-focused by default with GDPR/CCPA considerations
- 4Powerful REST API and extensible plugin ecosystem for integrations
- 5Unlimited users with role-based access control
Key Benefits
Case Studies & Success Stories
Drupal and Mautic integrated for hyper-personalized automated emails
Integration enabling hyper-personalized automated emails.
Introducing Mautic with AI to drive greater engagement for a large heavy industry operator
AI-driven engagement improvements for a large heavy industry operator.
Sending over a million personalized multilingual emails daily in an ecommerce business
E-commerce case featuring high-volume multilingual personalization.
Additional Product Information
Product Description
Open Source Marketing Automation software offering email marketing, lead management, campaign automation, forms, landing pages, and analytics with a focus on privacy, data sovereignty, and self-hosted deployment.
Target Market
Organizations seeking open-source marketing automation with flexible deployment (self-hosted or managed hosting); used by 40,000+ companies.
Unique Value Proposition
Free, open-source marketing automation that can be self-hosted with true data sovereignty and no vendor lock-in, backed by a robust API and extensible plugin ecosystem.
Technical Requirements
Deployment options include self-hosted, Managed Hosting, and cloud-based hosting; data storage locations available for managed hosting; security features include TLS 1.3 encryption and web application firewalls; supports on-premise deployment; scalable architecture with multiple server configurations; unlimited users with role-based access control.
Pricing Model
Free to use (open source); offers Extended Support (ELTS) and Managed Hosting options (pricing details not provided in the content).
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