Max
Business Profile
Core Value Proposition
Max provides an infinitely flexible space to create interactive software.
Target Customer
{"Musicians","Sound designers","Interactive media artists","Software developers working with audio/visual patches","Educators and students teaching or learning patching","Creators building audio-visual experiences"}
Key Differentiator
RNBO enables a single patch to export to multiple targets (Web Audio, hardware, plugins) with generated source code, all within a Max-based workflow that integrates with Gen, Jitter, and live hardware capabilities.
Implementation Timeline
{"trialAvailable":true,"trialDetails":["Max offers a 30-day trial to explore features without restriction on usage (saving may be restricted in RNBO trial mode until full version is purchased)","RNBO can be explored in trial mode before purchasing the full version"],"quickValueDelivery":" users can begin exploring and patching immediately during the trial period"}
Pain Points
- 1Need a flexible, all-in-one environment to develop interactive audio-visual software
- 2Desire rapid prototyping and iteration that can involve hardware sensors and real-time feedback
- 3Requirement to deploy patches across multiple targets (web, plugins, hardware) from a single source
- 4Need comprehensive learning resources, documentation, and community support
Key Features
- 1Patching environment with objects for sound, hardware, user interfaces, and visuals
- 2Jitter for real-time video/graphics integration
- 3Gen for combining procedural commands with patching and for exporting code
- 4RNBO for cross-target export (Web Audio, plugins, hardware) from one patch and for generating C++/Web code
- 5Web Export and seamless integration with HTML/JavaScript
- 6Package Manager with 50+ add-ons for computer vision and hardware controller support
- 7Max for Live integration and hardware controller compatibility
- 8Extensive learning resources including documentation, books, trainers, and courses
Target Customer Industries
Decision Makers
- 1Certified Trainer
Client Results
- 1Glue together components of products, art installations, and stage shows to realize complex interactive experiences
- 2Rapid prototyping and evaluation of interactive audio-visual concepts
- 3Cross-platform deployment of interactive patches (web, DAW plugins, hardware)
Competitive Advantages
- 1Single patch can export to multiple targets (Web Audio, VST/AU plugins, hardware) via RNBO
- 2Generated source code from RNBO patches enables integration into C++ or Web Audio projects
- 3Tight integration with Max ecosystem (Gen, Jitter, Max for Live) and hardware controllers
- 4Rich ecosystem of add-ons and community resources via the Package Manager
- 5Comprehensive documentation, tutorials, and certified trainer programs
Key Benefits
Case Studies & Success Stories
RNBO Web Audio export demo
An RNBO patch demonstrated exporting to Web Audio, showing cross-target compatibility and integration with HTML/JavaScript via RNBO Web Export
Max used across art installations and stage shows
Max has been relied upon to glue together all parts of the process for countless commercial products, art installations, and stage shows
Additional Product Information
Product Description
A patching environment that enables creating interactive software for audio and visuals, with extended capabilities through RNBO for cross-target deployment and code generation.
Target Market
Creators and developers building interactive audio-visual software, including musicians, sound designers, artists, educators, and students
Unique Value Proposition
From a single Max patch, exportable targets include web-based audio, plugins, and hardware, with generated source code, all within a single cohesive environment that also supports rich multimedia (Gen, Jitter) and a large add-on ecosystem.
Technical Requirements
{"To use RNBO, download and install Max 8.5","Max 9 features are showcased on the site as part of the product ecosystem","RNBO runs in trial mode (saving disabled during trial) before purchasing","Shop available to purchase Max + RNBO"}
Pricing Model
{"30-day free trial available for Max; RNBO can be explored in trial mode","Purchasing options available for Max + RNBO via the shop"}
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