Max

Business Profile

Core Value Proposition

Max provides an infinitely flexible space to create interactive software.

Target Customer

{"Musicians","Sound designers","Interactive media artists","Software developers working with audio/visual patches","Educators and students teaching or learning patching","Creators building audio-visual experiences"}

Key Differentiator

RNBO enables a single patch to export to multiple targets (Web Audio, hardware, plugins) with generated source code, all within a Max-based workflow that integrates with Gen, Jitter, and live hardware capabilities.

Implementation Timeline

{"trialAvailable":true,"trialDetails":["Max offers a 30-day trial to explore features without restriction on usage (saving may be restricted in RNBO trial mode until full version is purchased)","RNBO can be explored in trial mode before purchasing the full version"],"quickValueDelivery":" users can begin exploring and patching immediately during the trial period"}

Pain Points

1Need a flexible, all-in-one environment to develop interactive audio-visual software
2Desire rapid prototyping and iteration that can involve hardware sensors and real-time feedback
3Requirement to deploy patches across multiple targets (web, plugins, hardware) from a single source
4Need comprehensive learning resources, documentation, and community support

Key Features

1Patching environment with objects for sound, hardware, user interfaces, and visuals
2Jitter for real-time video/graphics integration
3Gen for combining procedural commands with patching and for exporting code
4RNBO for cross-target export (Web Audio, plugins, hardware) from one patch and for generating C++/Web code
5Web Export and seamless integration with HTML/JavaScript
6Package Manager with 50+ add-ons for computer vision and hardware controller support
7Max for Live integration and hardware controller compatibility
8Extensive learning resources including documentation, books, trainers, and courses

Target Customer Industries

Decision Makers

1Certified Trainer

Client Results

1Glue together components of products, art installations, and stage shows to realize complex interactive experiences
2Rapid prototyping and evaluation of interactive audio-visual concepts
3Cross-platform deployment of interactive patches (web, DAW plugins, hardware)

Competitive Advantages

1Single patch can export to multiple targets (Web Audio, VST/AU plugins, hardware) via RNBO
2Generated source code from RNBO patches enables integration into C++ or Web Audio projects
3Tight integration with Max ecosystem (Gen, Jitter, Max for Live) and hardware controllers
4Rich ecosystem of add-ons and community resources via the Package Manager
5Comprehensive documentation, tutorials, and certified trainer programs

Key Benefits

1Flexible, all-in-one patching platform for audio-visual projects

2Cross-target exports from RNBO (Web, plugins, hardware)

3Real-time, interactive patching with immediate sonic/visual feedback

4Access to extensive learning resources, documentation, and certified trainers

5Strong ecosystem support through Package Manager and community

Case Studies & Success Stories

RNBO Web Audio export demo

Case #1

An RNBO patch demonstrated exporting to Web Audio, showing cross-target compatibility and integration with HTML/JavaScript via RNBO Web Export

Max used across art installations and stage shows

Case #2

Max has been relied upon to glue together all parts of the process for countless commercial products, art installations, and stage shows

Additional Product Information

Product Description

A patching environment that enables creating interactive software for audio and visuals, with extended capabilities through RNBO for cross-target deployment and code generation.

Target Market

Creators and developers building interactive audio-visual software, including musicians, sound designers, artists, educators, and students

Unique Value Proposition

From a single Max patch, exportable targets include web-based audio, plugins, and hardware, with generated source code, all within a single cohesive environment that also supports rich multimedia (Gen, Jitter) and a large add-on ecosystem.

Technical Requirements

{"To use RNBO, download and install Max 8.5","Max 9 features are showcased on the site as part of the product ecosystem","RNBO runs in trial mode (saving disabled during trial) before purchasing","Shop available to purchase Max + RNBO"}

Pricing Model

{"30-day free trial available for Max; RNBO can be explored in trial mode","Purchasing options available for Max + RNBO via the shop"}

Companies Solving Similar Problems

Based on matching: problems solved, target roles, key features, industries

Mindler Career Guidance Platform

Comprehensive career guidance and counselling services using advanced assessments and expert advice to help students discover and plan their ideal career paths.

Education

Career Counselling

Y Combinator

Y Combinator helps startups make something people want by providing early-stage funding, mentorship, and a strong network.

Technology

E-commerce

Design and Development Services

Umuzi Digital provides comprehensive design, product development, and strategic digital support at a fraction of the cost, enabling businesses to enhance their performance and grow.