Business Profile
McLaren Racing provides world-class motorsport competition and fan engagement experiences.
{"Racing fans and automotive enthusiasts","Potential sponsors/partners","McLaren Store customers / merchandise shoppers","Fans seeking exclusive experiences and events"}
Historic success with 201 Grand Prix wins, 12 Drivers' World Championships, and 10 Constructors' World Championships, plus a diversified ecosystem across Formula 1, IndyCar, gaming, and fan programs.
Immediate upon joining McLaren Plus; other experiences occur on race schedules and event calendars; store discounts are year-round
A global motorsport organization comprising Formula 1 and IndyCar teams, along with fan engagement via McLaren Plus, gaming via McLaren Gaming, and merchandise through the McLaren Store.
Racing fans, automotive enthusiasts, event attendees, sponsors/partners, and gamers
Heritage-driven, multi-platform motorsport ecosystem offering exclusive experiences, competitions, and early access to merchandise through a free fan-engagement program and digital gaming.
No specific technical requirements noted; McLaren Plus membership is free
McLaren Plus membership is free; no joining fees
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