Memorial Sloan Kettering Cancer Center (MSK)

Business Profile

Core Value Proposition

Memorial Sloan Kettering Cancer Center provides personalized cancer care and world-class cancer research and education, including immunotherapy, surgery, and integrative medicine.

Target Customer

Patients (adults and children/teens) seeking cancer care and their families; physicians seeking referrals; researchers and students; healthcare educators.

Key Differentiator

A cancer-focused center with top-tier doctors, specialists, and scientists delivering integrated care and cutting-edge research, plus access to clinical trials and a close research-to-clinical translation pipeline via Sloan Kettering Institute and strategic collaborations.

Implementation Timeline

Immediate to short-term access: 24/7 adult appointment lines; pediatric line available Monday–Friday; in-person or telemedicine visits; planning care and getting connected to specialists can start quickly.

Pain Points

1Access to cutting-edge cancer treatments and immunotherapies, and participation in clinical trials.
2Coordinated, comprehensive cancer care across multiple locations with telemedicine options.
3Need for physician referrals, patient education, and financial guidance related to cancer care.

Key Features

1Multidisciplinary cancer care for a wide range of adult and pediatric cancers.
2Access to clinical trials and investigational therapies.
3Telemedicine options and multiple care locations.
4Integrated research ecosystem (Sloan Kettering Institute) and translational programs.
5Education and training programs for healthcare professionals and researchers.

Target Customer Industries

Decision Makers

1Care Advisor
2Physician Relations

Client Results

1Access to cutting-edge treatments and trials leading to personalized care and potential improvement in outcomes.
2Accelerated translation from research to clinical practice via SKI and collaborations.
324/7 patient access lines and telemedicine enabling timely care and support.

Competitive Advantages

1Exclusive focus on cancer care with world-renowned physicians and scientists.
2Strong translational research pipeline linking basic science to clinical care (Sloan Kettering Institute).
3Extensive clinical trial portfolio and collaborations (e.g., Tri-Institutional Therapeutics Discovery Institute).
4Consistent high rankings and recognition in cancer care (U.S. News & World Report associations).
5Accessibility across NY and NJ with telemedicine options.

Key Benefits

1Personalized cancer care led by world-renowned physicians and scientists

2Access to cutting-edge therapies and clinical trials

3Telemedicine and multiple locations for convenient care

4Comprehensive patient education and support resources

5Dedicated physician referral support and clinician access line

Case Studies & Success Stories

Antonio’s story – immunotherapy for stage 4 stomach cancer

Case #1

Antonio credits MSK’s checkpoint inhibitor immunotherapy and the supportive team for his treatment; MSK highlights this treatment as beneficial for people facing similar cancers.

Additional Product Information

Product Description

A cancer center delivering personalized cancer care, cutting-edge research, and education through world-class doctors, scientists, and educators; includes Sloan Kettering Institute, education programs, clinical trials, and patient resources with multiple locations and telemedicine options.

Target Market

Adults and children with cancer and their families; physicians seeking referrals; researchers and students seeking education and training; healthcare providers seeking access to MSK’s clinical trials and expertise.

Unique Value Proposition

MSK combines highly specialized, personalized cancer care with a rigorous translational research ecosystem and rapid access to clinical trials, supported by a broad network of locations and telemedicine.

Technical Requirements

Telemedicine capabilities; online appointment scheduling; MSK MyChart; multi-language support; access to location and contact information

Pricing Model

No pricing details provided in the content; pricing/financial assistance is referenced via Insurance & financial assistance and price transparency pages.

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