Memorial Sloan Kettering Cancer Center (MSK)
Business Profile
Core Value Proposition
Memorial Sloan Kettering Cancer Center provides personalized cancer care and world-class cancer research and education, including immunotherapy, surgery, and integrative medicine.
Target Customer
Patients (adults and children/teens) seeking cancer care and their families; physicians seeking referrals; researchers and students; healthcare educators.
Key Differentiator
A cancer-focused center with top-tier doctors, specialists, and scientists delivering integrated care and cutting-edge research, plus access to clinical trials and a close research-to-clinical translation pipeline via Sloan Kettering Institute and strategic collaborations.
Implementation Timeline
Immediate to short-term access: 24/7 adult appointment lines; pediatric line available Monday–Friday; in-person or telemedicine visits; planning care and getting connected to specialists can start quickly.
Pain Points
- 1Access to cutting-edge cancer treatments and immunotherapies, and participation in clinical trials.
- 2Coordinated, comprehensive cancer care across multiple locations with telemedicine options.
- 3Need for physician referrals, patient education, and financial guidance related to cancer care.
Key Features
- 1Multidisciplinary cancer care for a wide range of adult and pediatric cancers.
- 2Access to clinical trials and investigational therapies.
- 3Telemedicine options and multiple care locations.
- 4Integrated research ecosystem (Sloan Kettering Institute) and translational programs.
- 5Education and training programs for healthcare professionals and researchers.
Target Customer Industries
Decision Makers
- 1Care Advisor
- 2Physician Relations
Client Results
- 1Access to cutting-edge treatments and trials leading to personalized care and potential improvement in outcomes.
- 2Accelerated translation from research to clinical practice via SKI and collaborations.
- 324/7 patient access lines and telemedicine enabling timely care and support.
Competitive Advantages
- 1Exclusive focus on cancer care with world-renowned physicians and scientists.
- 2Strong translational research pipeline linking basic science to clinical care (Sloan Kettering Institute).
- 3Extensive clinical trial portfolio and collaborations (e.g., Tri-Institutional Therapeutics Discovery Institute).
- 4Consistent high rankings and recognition in cancer care (U.S. News & World Report associations).
- 5Accessibility across NY and NJ with telemedicine options.
Key Benefits
Case Studies & Success Stories
Antonio’s story – immunotherapy for stage 4 stomach cancer
Antonio credits MSK’s checkpoint inhibitor immunotherapy and the supportive team for his treatment; MSK highlights this treatment as beneficial for people facing similar cancers.
Additional Product Information
Product Description
A cancer center delivering personalized cancer care, cutting-edge research, and education through world-class doctors, scientists, and educators; includes Sloan Kettering Institute, education programs, clinical trials, and patient resources with multiple locations and telemedicine options.
Target Market
Adults and children with cancer and their families; physicians seeking referrals; researchers and students seeking education and training; healthcare providers seeking access to MSK’s clinical trials and expertise.
Unique Value Proposition
MSK combines highly specialized, personalized cancer care with a rigorous translational research ecosystem and rapid access to clinical trials, supported by a broad network of locations and telemedicine.
Technical Requirements
Telemedicine capabilities; online appointment scheduling; MSK MyChart; multi-language support; access to location and contact information
Pricing Model
No pricing details provided in the content; pricing/financial assistance is referenced via Insurance & financial assistance and price transparency pages.
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