Mercedes-Benz USA Vehicles

Business Profile

Core Value Proposition

Mercedes-Benz USA Vehicles provides luxury automobiles across sedans, SUVs, coupes, wagons, convertibles and electric vehicles, with integrated tools for build-your-own, offers, financing, service, and charging.

Target Customer

{"North American luxury vehicle buyers","Mercedes-Benz owners","Organizations with fleet programs (Fleet Programs, Employer & Member Programs)"}

Key Differentiator

Integrated EV charging ecosystem (MB High-Power Charging Network and MB.CHARGE) and AI-enabled features (MB.OS), backed by a 'Customer First' pricing promise.

Implementation Timeline

Not specified in content; value delivery may vary by model and program; some offers expire on fixed dates (e.g., 09/30/2025).

Pain Points

1Difficulty selecting and configuring a luxury vehicle with online tools outside a dealership
2Managing charging infrastructure and access for all-electric models
3Navigating financing, trade-in, and ownership services across multiple channels

Key Features

1Build Your Own car and online shopping tools
2All-Electric lineup (EQ family) and plug-in hybrid options
3Mercedes-Benz App for vehicle connection and maintenance
4MB.CHARGE charging network and Home Wallbox offer
5Special Offers, financing and trade-in value services

Target Customer Industries

Client Results

1Enhanced car buying experience with online configurator and dealer matching
2Access to charging benefits and public charging infrastructure
3Streamlined financing and ownership management through digital tools

Competitive Advantages

1Luxury branding and heritage
2Extensive all-electric model lineup and charging ecosystem
3Integrated online shopping, pricing and financing tools
4Mobile apps for ownership and vehicle management
5Transparent pricing and customer-first promises

Key Benefits

1Premium luxury and performance

2All-electric vehicle options and charging ecosystem

3Online build, pricing, and financing tools

4Integrated vehicle app and ownership services

5Transparent, customer-first pricing and offers

Additional Product Information

Product Description

Mercedes-Benz USA offers luxury automobiles across sedans, SUVs, coupes, wagons, convertibles and electric vehicles, with online tools for build-your-own, offers, financing, service and charging, plus access to a dealer network and charging infrastructure.

Target Market

North American luxury vehicle buyers, Mercedes-Benz owners, and corporate fleets seeking fleet programs.

Unique Value Proposition

Premium luxury vehicles combined with cutting-edge technology (electric and AI features) and a seamless customer journey (online configurator, financing, ownership apps, and charging ecosystem) across North America.

Technical Requirements

Requires internet access for online tools; Mercedes-Benz App; MB.CHARGE account; compatible devices for you to access features; Home Wallbox available as part of EV offers.

Pricing Model

Pricing is shown as starting MSRPs for models (e.g., EQB starting at $53,050; EQE starting at $64,950; EQS starting at $104,400). Special offers include lease and finance options (e.g., 2025 GLC 300 SUV lease $599/month for 36 months with $5,223 due at signing; expires 09/30/2025). Financing offers include 1.99% APR for 24-36 months; 2.99-3.99% APR for longer terms with varying conditions.

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