Merck
Business Profile
Core Value Proposition
Merck provides medicines and vaccines to tackle health threats and improve lives.
Target Customer
Patients and health care professionals; Investors
Key Differentiator
Following the science to tackle the world's greatest health threats and improve lives
Pain Points
- 1Need for reliable medical information and guidance for patients and health care professionals (Merck Manuals; patient information pages)
- 2Affordability and access to medications for eligible patients (Merck Patient Assistance Program; Merck Access Program)
- 3Access to information about clinical trials and opportunities to participate (Clinical trials, Find a trial, Diversity in clinical trials)
Key Features
- 1Merck Manuals medical information resource covering thousands of topics
- 2Merck Patient Assistance Program provides certain Merck medicines and adult vaccines for free to qualified patients
- 3Merck Access Program information about insurance coverage and financial assistance for eligible patients
- 4Clinical trials information and resources (Learn about our clinical trials and Find available studies)
- 5Diverse clinical trials information including Diversity in clinical trials
Target Customer Industries
Competitive Advantages
- 1Financial assistance and patient support programs to improve access to medicines
- 2Extensive educational resources for patients and health care professionals (Merck Manuals)
- 3Transparency and sustainability information available (Impact Report, Transparency disclosures)
Key Benefits
Additional Product Information
Product Description
Global pharmaceutical company focused on medicines, vaccines, and animal health, with initiatives in patient support, clinical trials, and medical education.
Target Market
Patients, health care professionals, and investors
Unique Value Proposition
Merck follows the science to address health threats and improve lives, supported by patient programs, educational resources, and clinical trials.
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