Merkury
Business Profile
Core Value Proposition
Merkury provides an industry-leading, patented person-based identity and data platform for enterprise brands, enabling real-time customer identification and hyper-personalized experiences across the marketing ecosystem.
Target Customer
Enterprise brands and their marketing, data, and technology teams seeking identity resolution, cross-channel personalization, and integrated marketing solutions.
Key Differentiator
Patented, person-based identity platform with real-time capabilities, marketed as the industry’s unrivaled identity platform, integrated with Dentsu’s global network of agencies to enable end-to-end experience transformation.
Implementation Timeline
Not stated in content
Pain Points
- 1Difficulty identifying and reaching customers across channels in real time
- 2Lack of unified data to enable hyper-personalized brand experiences
- 3Fragmented marketing ecosystems requiring cross-functional transformation
Key Features
- 1Real-time customer identification
- 2Hyper-personalized experiences across the marketing ecosystem
- 3Person-based identity and data platform
- 4Integration with Dentsu's agency network for end-to-end marketing transformation
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Growth and transformation across the customer value chain
- 2End-to-end experience transformation across Media, CXM and Creative
- 3Innovation to impact through integrated growth solutions
Competitive Advantages
- 1Patented, identity-first approach with real-time capabilities
- 2Global network of leading agencies enabling end-to-end solutions
- 3Integrated approach across media, CXM, and creative with BX mindset
Key Benefits
Case Studies & Success Stories
Dentsu Bulgaria: Pride
Case study referenced on the SEE page; details not provided in content
Carat Romania: Mastercard Roadside Market
Case study referenced on the SEE page; details not provided in content
Apipet Lead Generation records
Case study referenced on the SEE page; details not provided in content
Dentsu Creative Bulgaria: Starobrno digital gallery
Case study referenced on the SEE page; details not provided in content
Bonduelle influencer marketing
Case study referenced on the SEE page; details not provided in content
KFC Re:Store (China) - More Than That with Gia Peppers
Campaign case study referenced on global page
Foot Locker - The Everything Book
Campaign case study referenced on global page
FreshChoice: Aid Aisle (NZ)
NZ case study reference
Kathmandu (NZ)
NZ case study reference
Countdown (NZ)
NZ case study reference
Movember (NZ)
NZ case study reference
TVNZ+ 'It’s free, but it could cost you' (NZ)
NZ case study reference
Additional Product Information
Product Description
Merkury is a pioneering, patented person-based identity and data platform for enterprise brands that enables real-time customer identification and hyper-personalized brand experiences across the marketing ecosystem.
Target Market
Enterprise brands across multiple industries seeking identity resolution, audience insight, and integrated marketing capabilities.
Unique Value Proposition
A patented identity platform with real-time capabilities, integrated with Dentsu's global agency network to deliver end-to-end growth, CX, media, and creative solutions.
Technical Requirements
Not stated in content
Pricing Model
Not stated in content
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