Merlin Bird ID
Business Profile
Core Value Proposition
Merlin Bird ID provides free, instant bird identification help and a global guide with photos, sounds, maps, and offline identification capabilities.
Target Customer
Worldwide birdwatchers and outdoor enthusiasts at all levels; educators, students, and researchers seeking quick, offline bird identification and learning resources
Key Differentiator
Offline capable identification across multiple methods (Sound ID, Photo ID, Bird ID Wizard) powered by eBird data and Birds of the World maps, plus a large community media library from Macaulay Library and expert contributions
Implementation Timeline
Immediate value upon using the app; milestones include Merlin launch in 2014, Photo ID feature in 2017, Sound ID public release in 2021
Pain Points
- 1Difficulty identifying birds in the field across different regions and times
- 2Limited access to reliable internet in remote or outdoor settings
- 3Need for multiple identification approaches (sound, image, and descriptive input) to narrow possibilities
Key Features
- 1Sound ID — real-time suggestions for bird songs and calls, works offline
- 2Photo ID — offline image-based identification from photos or camera roll
- 3Bird ID Wizard — step-by-step questions to narrow to likely species
- 4Save My Bird — build a lifetime life list and save sightings
- 5eBird integration and region-based exploration with Birds of the World maps
Target Customer Industries
Decision Makers
- 1Photographers and Recordists
- 2Identification text copyeditors
- 3Media editors
- 4Translators
- 5Sound ID collaborators
- 6Current students
Client Results
- 1Real-time, multi-method bird identification and confirmation
- 2Offline accessibility enabling use in areas without internet
- 3Life-list creation and local/regional bird exploration via Save My Bird and eBird
- 4Access to a large data and media ecosystem (Macaulay Library, eBird, Birds of the World)
Competitive Advantages
- 1Offline functionality for Sound ID and Photo ID
- 2Multiple identification methods integrated in one app (sound, photo, wizard)
- 3Strong data foundations from eBird, Birds of the World, and Macaulay Library
- 4Community contributions and expert guidance across languages
- 5Free to use
Key Benefits
Additional Product Information
Product Description
A free global birding assistant offering identification tools (Sound ID, Photo ID, Bird ID Wizard), region maps, and life-list integration, supported by data from eBird, Macaulay Library, and Birds of the World.
Target Market
Worldwide birdwatchers, outdoor enthusiasts, educators, researchers seeking quick, offline bird ID and educational content
Unique Value Proposition
Merlin Bird ID uniquely combines offline, real-time identification across multiple modalities with a living data ecosystem (eBird, Birds of the World, Macaulay Library) to help users identify birds and build life lists anywhere
Technical Requirements
Mobile app with offline capabilities; leverages data from eBird and Macaulay Library; supports regions including US, Canada, Europe, India, and parts of Central/South America
Pricing Model
Free
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