Messenger Communication Platform (MCP)

Business Profile

Core Value Proposition

Messenger Communication Platform (MCP) by MessengerPeople provides professional cross-channel Messenger communication and automation for businesses.

Target Customer

{"Businesses and brands that want to communicate with customers via messaging apps","Customer service teams seeking multi-channel support (chat, messaging, and ticketing)","Businesses exploring chatbot automation and human escalation for support and engagement","E-commerce brands looking to engage and assist customers within Shopware or similar shops"}

Key Differentiator

Unified multi-channel platform with hybrid chatbots and human escalation, integrated ticketing, API access, and Shopware/shop integrations, plus capabilities like MIA (Messenger Information Assistant) and promotional tools.

Implementation Timeline

Not explicitly stated in the content; the platform offers Schnellstart (quick-start) guides and a self-service MCP S package intended for rapid onboarding, but no specific time-to-value is provided.

Pain Points

1Managing customer inquiries across multiple messaging channels (WhatsApp, Facebook Messenger, Instagram, Webchat, etc.)
2Balancing automation with human support to handle complex queries
3Integrating messaging with existing systems (CRM/Shop) and extracting meaningful analytics

Key Features

1Multi-channel messaging support: WhatsApp, Facebook Messenger, Instagram, Webchat, Notify, Apple Messages for Business, Telegram, Viber
2Chatbot builder with reusable elements (Chatbausteine) and features like multi-language support
3Hybrid chatbot with agent handoff and re-entry to chatbot workflows (Human Escalation Path)
4Ticketing system with agent workflows, auto-routing, and analytics
5MIA (Messenger Information Assistant) for sending content to multiple Messenger users
6Shop integration (e.g., Shopware) to recommend and sell products within Messenger
7API access for external system integrations and data exchange
8Promotion tools, widget editor, and promotional messaging (e.g., WhatsApp Notifications)
9User/profile data management (Nutzermerkmale, Merkmale im Nutzerprofil) and data deletion controls

Target Customer Industries

Competitive Advantages

1Single platform to manage multiple messaging channels
2Hybrid chatbots with automated workflows and human escalation to improve resolution rates
3Integrated ticketing and agent workflow management
4API and third-party integrations (CRM, CMS, Shopware) for data synchronization and automation
5Dedicated tools for promotion and engagement (MIA, Notify, Widget Editor)

Key Benefits

1Efficient multi-channel customer engagement from a single platform

2Automated handling of common inquiries with seamless handoff to human agents

3Access to analytics and predefined metrics for tickets and messages

4Ability to integrate with existing systems (CRM/CMS) via API

5Shop integration to guide product recommendations and purchases within the Messenger experience

Additional Product Information

Product Description

A platform enabling professional messenger communications across multiple channels with chatbots, automation, ticketing, analytics, and integrations.

Target Market

Businesses seeking multi-channel messenger engagement for customer service, support, and sales, including e-commerce brands and shops.

Unique Value Proposition

Unified, cross-channel messenger platform that combines hybrid chatbots, human escalation, ticketing, and extensive integrations (Shopware, API) to scale customer engagement and support.

Technical Requirements

API access is available; API Key can be obtained under Settings > Channel > API; supports integration with external systems via API for data exchange and control.

Pricing Model

MCP S is a self-service package intended for small businesses with no account management or support; minimum contract length is 3 months; pausing the account costs 99€ per month starting from the next billing date for up to 12 months.

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